Website Content Specialist

AQA; Milton Keynes; Hybrid; GBP 35,000 - 41,000; Full time

Job summary

A leading education organization is seeking a Website Content Specialist to create and manage digital content that shapes the online experience for millions of learners. Located in the UK with a hybrid working model, this role is pivotal in ensuring the accuracy and accessibility of content. Candidates should possess strong copywriting skills, experience in agile environments, and an understanding of SEO. The position offers opportunities for professional growth and a supportive company culture.

Benefits

Opportunities for professional growth

Flexible working arrangements

Supportive and inclusive culture

Qualifications

• Experience creating and managing digital content in agile environments.
• Excellent copywriting and editorial skills required.
• Understanding of SEO principles and accessibility standards.
• Ability to collaborate effectively with multiple stakeholders.

Responsibilities

• Plan, produce, and review digital content for the AQA website.
• Manage content workflows to ensure timely, high-quality delivery.
• Ensure content compliance with regulatory standards.
• Embed SEO best practices and drive continuous improvement.

Skills

Content creation

Copywriting

SEO principles

Collaboration

Agility in workflows

Job description

Website Content Specialist

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Contract type: Permanent
Location: Manchester, Guildford, Milton Keynes
Salary: Guildford and Milton Keynes - £35,900 to £40,400 and Manchester - £34,500 to £38,800
Working arrangements: Hybrid with 2 days a week in the office

Love creating content that makes a difference? Step into a role where your work will shape the way millions of learners and teachers connect with us online. As our Website Content Specialist, you’ll bring agility and precision together to deliver content that truly matters.

In this role, you’ll drive the delivery of content across our website ensuring everything we publish is accurate, accessible, and customer‑focused. Working closely with subject experts, UX specialists, and developers, you’ll help us deliver content that meets business needs and enhances the user experience. Our website is the gateway for all our customers and during exam periods will be one of the most visited in the UK! You’d be contributing to content that appears in nearly 50,000 search results, resources and webpages.

Key responsibilities

In this role, you’ll be responsible for:

• Planning, producing, and reviewing digital content for the AQA website.
• Managing content workflows to ensure timely, high‑quality delivery.
• Ensuring that our content is compliant, accurate, QA tested and adheres to regulatory standards.
• Supporting the creation of our specifications and specification pages using our DITA tools.
• Embedding SEO best practices and driving continuous improvement in content processes.

What we are looking for

You’ll thrive in this role if you:

• Have experience creating and managing digital content in agile environments.
• Bring excellent copywriting and editorial skills.
• Understand SEO principles and accessibility standards.
• Can collaborate effectively with multiple stakeholders and manage competing priorities.
• Are curious, innovative, and committed to continuous improvement.

What’s in it for you

• The chance to shape digital experiences that support millions of learners.
• Opportunities for professional growth and development.
• Flexible working arrangements to support work‑life balance.
• A supportive, inclusive culture that values collaboration and innovation.
• Access to resources and training to keep your skills sharp.

Diversity and inclusion statement

At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone—regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation, or background—is valued, respected, and empowered to thrive. We actively promote inclusive language, avoid stereotypes, and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.

Application process

• To apply, please submit your CV and cover letter by 23.59 on Sunday 01 February.
• First stage interviews will take place remotely on 5 and 6 February, second stage interviews will take place in our Manchester, Guildford and Milton Keynes offices throughout the week commencing 9 February.

#CRE23

Recruitment Agencies

We have a preferred supplier list (PSL) in place. Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Purpose

The Digital Content Producer briefs, manages, scopes and creates a variety of digital and downloadable content to support both business‑as‑usual activities and our web 2.0 strategy. They collaborate with subject and technical experts to ensure content is high‑quality, accessible, and answers our customers’ needs. Working closely with the Web Delivery Manager and UX colleagues, they plan, produce, and review content aligned with the Web 2.0 plan, ensuring timely and budget‑conscious, efficient delivery. The role also embeds SEO best practices and champions content excellence within the Web Operations team, driving innovation and continuous improvement. This role reports to the Web Delivery Manager.

Landscape

The Digital Content Producer role sits within the Web Operations Team, part of the Marketing and Brand department within the Customer and Product Directorate. This directorate includes Marketing, Sales, Customer Services, and Product Development, all focused on putting our customers first. The website is critical to exam series delivery, especially during the summer period, requiring hands‑on support during key results days from the whole team.

Though not a line management role, the Digital Content Producer collaborates with a wide range of stakeholders—including Heads of Department, UX experts, developers, and tech suppliers—to support strategic and tactical initiatives. Regular engagement across all levels and locations is essential, with travel primarily to Manchester, Guildford, and London if needed.

Activities

• Responsible for driving delivery of the digital content aspects of our Web 2.0 plan, across internal teams, co‑ordinating stakeholder input and ensuring that designs, copy and assets are collated on time and published/uploaded to a high standard.
• Copywriting for a range of mediums including web, social media, brochures and presentations.
• Undertake critical content hygiene and maintenance activities such as auditing, reviewing, archiving, re‑tagging and optimising content.
• Commission relevant internal and external subject experts and third parties to develop, review and produce content.
• Write and communicate effective briefs to ensure successful production of content.
• Support the Web Delivery Manager to effectively manage and coordinate the production of each piece of content to time, to quality and budget.
• Responsible for working with our Web Delivery Manager to optimise our flow of content work, refine our content workflows and deliver efficiencies which will deliver value to the organisation and our customers alike.
• Responsible for the provision of progress and performance reporting against agreed targets to Heads of Department and other relevant stakeholders.
• Monitor the success of content produced to continuously learn and improve and undertake personal development to learn from external best practice and developments.
• Ensure expectations of the business and its customers are understood and met.
• Supporting the team to retrospectively review and improve content processes by instilling the concept of continuous improvement.

Stakeholders

Work closely with Product Managers, Product Owners, a range of Senior Stakeholders, our outsourced development agency, and our Web Operations team – as well as internal departments including Security and Risk and GDPR. Provide confidence to customers and stakeholders through consistent, timely, excellent communication, updates and reporting.

Other Responsibilities

• Continuous professional development – responsible for ensuring own ongoing professional development to meet existing and future organisational needs.
• Technical writing – amending and adapting specifications using our DITA tools.

To be successful in this role, you will need to demonstrate:

Essential Criteria

• Excellent editorial skills to ensure the content is fit for purpose and meets quality standards.
• Excellent experience of digital content production workflows and processes in a variety of agile / lean and scaled agile delivery structures and/or publishing environments, with an outcome‑focussed approach.
• Excellent attention to detail to ensure the content meets quality standards.
• Excellent written and verbal communication skills.
• Demonstrable ability to scope, source, brief, commission, create, drive, innovate and review content solutions across a wide range of software technologies, processes and platforms.
• Structured thinking approach, able to lead groups of people to break down and resolve complex and ambiguous problems in time‑pressured environments, recognising and balancing technical against operational and commercial factors.
• Experience delivering in high‑stakes and/or regulated environments.
• High level of curiosity, with a genuine passion for finding and implementing innovative solutions for business problems through technology.
• Passion for continuous improvement in practice, to increase product quality, reliability, and dependability.
• Adept at conflict navigation and resolving interpersonal conflicts.

Desirable Criteria

• Experience in digital or educational publishing.
• A good understanding of how AQA’s products are used by teachers in AQA centres.
• Experience in managing and delivering digital projects or products.