Web Analyst

Better Placed Ltd - A Sunday Times Top 10 Employer!; Leeds; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An innovative tech firm in the travel industry is hiring a Web Analyst / UX Analyst to contribute to their UX strategy. You will analyze user behavior, run A/B tests, and collaborate closely with UX and design teams. The ideal candidate should have experience with digital analytics platforms like Google Analytics and a strong understanding of both user experience and data-driven decision making. This role offers a competitive package including a salary of £30,000 with opportunities for growth.

Qualifications

• Experience in digital analytics with a focus on UX in a D2C Digital environment.
• Knowledge of CMS platforms and basic HTML.
• Experience with analytics tools and data analysis.

Responsibilities

• Contribute to UX strategy by examining user behaviour and site performance.
• Plan, run, and evaluate A/B and multivariate tests.
• Keep informed on CRO best practices.

Skills

Digital analytics

User experience (UX)

Data-driven decision making

Communication insights

Tools

Google Analytics

Excel

Hotjar

CMS platforms

SQL

Job description

Job Description

Web Analyst / UX Analyst

Tech business, within D2C Travel industry

West Yorkshire. 2 days in the office

£30,000 + Package

Role Responsibilities

• Contribute to the UX strategy by examining user behaviour and site performance to deliver clear insights and recommendations for A / B and multivariate testing.
• Support in planning, running, and evaluating experiments, including A / B and multivariate tests.
• Keep informed on CRO best practices, and user behaviour insights
• Work closely with UX, Design, and Development teams to bring test concepts to life.
• Leverage analytics platforms such as Google Analytics, Hotjar, and similar tools to identify areas to improve conversion.
• Assist in building and updating dashboards, as well as producing regular reports on key conversion indicators.

About You

• Experienced digital analytics, UX, and making decisions backed by data. Ideally within an D2C Digital environment.
• Ideally have knowledge of CMS platforms and basic HTML.
• Experience with tools like Google Analytics and Excel, ideally have experience in SQL or other data tools.
• Analytically minded as well as creative – a natural balance.

Skilled at communicating insights in a ...