Video Creative Strategist - Data-Driven Paid Social

Flo Health Inc.; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading health and fitness application company is seeking a Creative Strategist (Video) in London to craft impactful video campaigns. You will analyze performance data and develop creative strategies that resonate with a global audience. The ideal candidate has over 2 years in performance marketing and a passion for results-driven creativity. This role offers flexible working, competitive salary, and a supportive environment for professional growth.

Benefits

Competitive salary and annual reviews

Performance incentive scheme

Paid holiday and sick leave

Enhanced parental leave and pay

5-week fully paid sabbatical at 5-year Floversary

Flo Premium for friends & family

Qualifications

• 2+ years in performance marketing, creative strategy, or growth marketing roles.
• Portfolio showing data-driven creative concepts that delivered measurable results.
• Deep understanding of paid social creative performance and testing methodologies.

Responsibilities

• Developing strategic creative concepts for paid video campaigns.
• Analysing performance data to identify insights and opportunities.
• Writing sharp creative briefs for designers and writers.

Skills

performance marketing

creative strategy

growth marketing

data-driven creative concepts

communication skills

curiosity for new formats

Tools

Jira

Confluence

Google Workspace

Job description

A leading health and fitness application company is seeking a Creative Strategist (Video) in London to craft impactful video campaigns. You will analyze performance data and develop creative strategies that resonate with a global audience. The ideal candidate has over 2 years in performance marketing and a passion for results-driven creativity. This role offers flexible working, competitive salary, and a supportive environment for professional growth.