Vice President New Product Commercialization

Zappi; Greater London; On-site; GBP 130,000 - 140,000; Full time

Job summary

A leading consumer insights platform based in the UK is seeking a VP, New Product Commercialization. This role involves overseeing the go-to-market strategy and revenue performance for new products, driving adoption, and collaborating cross-functionally. The ideal candidate will have extensive sales and product experience, proven success in launching products, and the ability to influence teams effectively. The company offers a competitive salary, generous PTO, and a commitment to diversity and inclusion.

Benefits

Salary range £130K - £140K base + 40% variable commission

Generous PTO

Private medical healthcare cover

Wellbeing benefits such as free yoga

Tailored personal development opportunities

Qualifications

• 7-10+ years of sales and/or product experience within market research or martech-based SaaS solutions.
• Proven success in launching and scaling new products or business lines.
• Ability to influence cross-functionally and build structure from ambiguity.

Responsibilities

• Lead the test–learn–scale commercialization cycle for new products.
• Co-sell with Sales and CS to land lighthouse deals.
• Partner cross-functionally with Product, Marketing, and Professional Services.

Skills

Sales experience

Product management

Collaboration

Commercial acumen

Strategic thinking

Entrepreneurial mindset

Job description

Description

The VP, New Product Commercialization (GTM Overlay) owns the Stage Gate process, go-to-market strategy and revenue performance for Zappi’s newest product lines. Operating at the intersection of Product, Marketing, Sales, and Customer Success, this leader drives adoption, captures learnings, and builds the scalable sales motion that transitions new innovations into the core business once product-market fit and repeatable success are established.

Accelerate Adoption

Lead commercialization and early revenue growth for new and evolved Zappi offerings.

Partner with Mainline Sales

Collaborate with account owners who maintain their account-level quota and relationships. Co-sell and coach field teams to expand adoption while ensuring full credit alignment.

Own Product-Line Quota

Carry revenue accountability for assigned product lines while ensuring that mainline reps receive quota credit for overlay sales in their accounts.

Build Repeatability

Identify winning pitches, objection handling, and proof points; codify these into GTM playbooks and enablement materials.

Graduate to Scale

Define and lead the transition of successful products into full mainline ownership once commercial patterns, economics, and fit are validated.

Key Responsibilities

• Lead the test–learn–scale commercialization cycle for new products, finalising and managing formal Stage Gate KPIs and communicating updates to key stakeholders.
• Co-sell with Sales and CS to land lighthouse deals and generate case studies.
• Partner cross-functionally with Product, Product Marketing, Enablement, GSS (Pre Sales), and Professional Services to ensure launch readiness and field clarity.
• Establish feedback loops with Product and Marketing to inform roadmap and messaging based on real-world selling experience.
• Develop and refine the graduation framework defining success thresholds and timing for moving from overlay to mainline GTM ownership.
• Over time Build and manage a small, agile overlay team dedicated to new product adoption.
• Overlay team achieves or exceeds product-line revenue targets.
• Mainline reps actively engage, advocate, and introduce new products into their accounts.
• Repeatable GTM playbooks and enablement assets created and adopted.
• Product transitions smoothly to full mainline ownership with sustained revenue growth.

Skills, Knowledge & Expertise

• 7-10+ years sales and or product experience within Market Research, Insights or Martech based SaaS solutions
• Proven success launching and scaling new products or business lines.
• Skilled collaborator able to influence cross-functionally and build structure from ambiguity.
• Strong commercial acumen, storytelling, and strategic thinking.
• Entrepreneurial mindset energized by experimentation, iteration, and measurable results.

Why join us!

• Salary range £130K - £140K base + 40% variable commission per annum. Salaries are benchmarked annually
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Generous PTO - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval
• Private medical healthcare cover
• Group risk, life & disability contributions
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate (chair + desk, etc)
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Enhanced parental leave policies
• Pension contributions via salary sacrifice scheme
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Zappi is a leading consumer insights platform that helps brands win with consumers. Through AI-powered software that delivers connected insights, Zappi enables teams to make faster, smarter, consumer-driven decisions by leveraging real-time, continuous feedback.

Trusted by more than 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision.

Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024, recognized by Business Insider as one of the hottest martech companies, and winner of the MRS Best Technology Innovation Award 2025, Zappi is redefining how modern teams use insights to drive growth.

As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and using technology to benefit the communities the company serves. With more than 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more.