User Growth Operation Manager - TikTok - London

TikTok; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading social media company is seeking a strategic operator to join its User Growth Department in the UK. This role will focus on driving incentive product operations across the EU, utilizing strong business development skills and analytical expertise. Candidates should have a proven track record in the tech industry with experience in content creation and marketing. The ideal applicant will be a collaborative team player ready to elevate the company’s user experience and growth. A bachelor's degree and knowledge of the EU market are essential.

Qualifications

• 3+ years of proven experience in the tech industry, focusing on content creation and product operations.
• Strong analytical skills with the ability to interpret data.
• Experience in project management and familiarity with user acquisition strategies.

Responsibilities

• Drive key metrics for incentive product operations in the EU region.
• Analyze regional campaign data to optimize product team strategies.
• Execute marketing strategies across various channels to drive user growth.

Skills

Business development expertise

Analytical skills

Collaboration skills

Knowledge of EU market

Project management

Education

Bachelor's degree in relevant field

Tools

Data analysis tools

Job description

The User Growth (UG) Department leads TikTok's growth efforts to expand our user base and build our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the EU region. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level.

Responsibilities

• Responsible for driving key metrics for incentive product operations in the EU region, including but not limited to user growth, localization, content expansion, and user experience;
• Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies.
• Execute / Implement a marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;
• Work closely and collaboratively with product managers, data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments;
• Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyse feedback cases to identify trends and continuously improve user experience.

Minimum Qualifications

• Knowledge of the EU market is essential. Ideally, with previous working knowledge in the market and familiarity with local preferences. - A bachelor's degree or above, as well as knowledge in fields such as Product Operations, Marketing, Content Strategy, or a related discipline.
3+ years of proven experience in the tech industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields. - Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred. Preferred Qualifications
• Proven ability to work collaboratively with multiple international stakeholders across various business units;
• Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok
• Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently