Trade Marketing Manager

Auctoro Recruitment; Burnham-on-Sea; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a Trade Marketing Manager to develop marketing strategies for key accounts across multiple merchants in Somerset. The ideal candidate will have 3-5 years of experience in trade marketing management, a business or marketing degree, and strong skills in promoting and managing marketing initiatives. This role also allows for flexibility with hybrid working options.

Qualifications

• 3-5 years minimum experience in a Trade Marketing Management role.
• Ability to analyse and review data.
• Excellent influencing skills; can present at all levels.

Responsibilities

• Accountable for the marketing strategy and execution.
• Lead in targeting and supporting new clients.
• Manage the marketing plan across multi-site merchants.

Skills

Promotional/marketing management experience

Commercially minded

Creative and proactive

Strong influencing skills

Proficient IT and Reporting skills

Education

Business/Marketing degree

Job description

Overview

Trade Marketing Manager – Somerset. We are partnering with a highly respected, industry-leading organisation on the lookout for a Trade Marketing Manager to join their offices in Somerset. This is an excellent opportunity to join a growing team and make an impact within a dynamic, forward-thinking company.

Responsibilities

• Accountable for the marketing strategy and execution for key accounts across multi-site merchants and independent retailers, supporting the sales team to drive profitable growth via range execution and promotional activity.
• Lead in targeting and supporting new clients with a tailored marketing approach covering account pitch, range setup, marketing requirements and ongoing tactical activity.
• Collaborate closely with Sales, Product Development, Marketing Communications and Customer Service.
• Management of marketing plan across multi-site merchants and retail stores in line with brand and account strategy.
• Management of Trade Marketing budget for all key accounts to drive sales growth, demonstrating ROI.
• Initiate collaborations with partnerships, sponsorships, and third parties to develop marketing and promotional activities that increase awareness and sales by channel.
• Develop and manage annual marketing plans with top 10 clients, scheduling activity and initiatives to support sales.
• Ensure the brand is represented correctly with all distributors via engaging displays, point-of-sale materials and promotional material.
• Work closely with Retail sales teams to ensure appropriate Trade Marketing support for new account openings and new client development.
• Execute events in support of the marketing department to meet sales team requirements via stand content, displays, support materials and customer follow-up activity.
• Oversee briefing of promotional materials and promo events such as Advent calendar, January Sales, etc.
• Internal post-event reporting, with highlights and key takeaways.
• Support incentive schemes and hosting preview events and insight meetings.

Key Skills & Requirements

• Strong promotional/marketing management experience, ideally within retail, interiors, or premium consumer goods.
• Commercially minded and organised, with confidence managing agencies and stakeholders.
• Creative and proactive, with the ability to balance planning with reactive activity.
• Flexible to travel regularly to showrooms, with the role based two days a week in the office initially (with scope for one day working from home).
• Significant experience (3-5 years minimum) in a Trade Marketing Management role.
• Business/Marketing degree qualified.
• High degree of commercial aptitude; ability to analyse and review data and substantiate projects.
• Proven track record of evaluating and developing strategic market opportunities.
• Excellent influencing skills with the ability to present at all levels and manage external stakeholders.
• A positive and motivated individual, with a high level of organisation and project management skills.
• Used to working in a fast-paced environment; flexibility to adapt is essential.
• Professional communication skills both written and verbal; numerate and literate; with exceptional levels of accuracy and a high attention to detail.
• Proficient IT and Reporting skills.
• Ability to work individually as well as part of a team.

By applying for this position, you authorise Auctoro Recruitment to hold your personal details on file for use in finding you a suitable position. Auctoro Recruitment will never transfer your information to a third party without your prior consent.