The Estée Lauder Companies Global Marketing Manager

The Estée Lauder Companies; City Of London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A global beauty company is looking for a Marketing Manager to join their team in London. The role requires at least 8 years of marketing experience and involves developing strategic marketing campaigns, managing product launches, and collaborating with international teams. Candidates should demonstrate strong analytical and communication skills with a passion for consumer trends.

Qualifications

• Minimum 8 years marketing experience.
• Ability to manage multiple projects with high attention to detail.
• Strong interest in consumer trends.

Responsibilities

• Support Fragrance Director in shaping and executing category strategy.
• Manage global fragrance marketing roadmap.
• Drive 360° consumer marketing campaigns.

Skills

Excellent inter-personal skills

Project management

Analytical skills

Creative mindset

Strong communication skills

Job description

Overview

Jo Malone London has the exciting oppotunity for a Marketing Manager to join our Global team based in our Manchester Square Offices in London.

Responsibilities

Description of Responsibilities:

• Category and Portfolio Management
  • Support the Fragrance Director in shaping and executing category strategy to accelerate growth.
  • Own and manage the global fragrance end to end marketing roadmap, ensuring alignment with business objectives.
  • Translate consumer and market insights into actionable product plans and robust marketing calendars, identifying market opportunities and consumer trends.
  • Partner with Global and regional teams: Insights, Product Development, Supply chain, international teams to co-create and develop winning action plans.
  • Monitor competitive landscape and category growth drivers to inform product positioning, assortment, and pricing.
  • Manage the fragrance product portfolio, including lifecycle management, range optimisation, and new product launches.
  • Balance the portfolio across olfactive families, formats and price tiers; conduct regular fragrance architecture reviews to avoid duplication and cannibalisation.
  • Evaluate SKU productivity and recommend rationalisation as needed.
• Product Management
  • Shape the New Product Launch roadmap through insight-led collaboration with global and regional teams.
  • Project manage all fragrance category launches, ensuring alignment across functions.
  • Manage product & pricing positioning, COGs and forecasting to support margin, market opportunity and brand ambition
• Consumer Marketing planning & execution
  • Drive full-funnel, 360° consumer marketing campaigns to recruit new consumers, drive brand equity and category growth
  • Shape campaign briefs and consumer marketing plans applying the latest consumer insights; champion a consumer first mindset across activations
  • Drive seamless integrated consumer experiences and journeys by partnering with Creative, Channel lead, and Regional teams; facilitate cross-functional collaboration and aligned plans
  • Manage content creation and content mapping, ensuring relevance across platforms and resonance with target audiences
• Go to Market Execution
  • Clearly communicate campaign objectives and market opportunities to build shared vision and commitment
  • Align closely with International and Regional teams to ensure local market relevance
  • Coordinate Global cross-functional teams to ensure flawless product launches and market readiness
  • Develop Global marketing toolkits, frameworks, activation plans and assets to efficiently bring programmes to market
  • Support deployment of marketing plan to regions through collaboration meetings, regional toolkit and material (master presentations for Retailers, Regional Roundtables…)
• Performance Management
  • Track and analyse category performance, campaign results and programmes ROI
  • Identify growth levers and lead corrective action where needed
  • Present business / performance updates and strategic recommendations to leadership
  • Establish KPIs and goals; evaluate campaigns and programmes' results to inform future planning

Qualifications

The ideal candidate will

• Demonstrate excellent inter-personal skills
• Have minimum 8 years marketing experience
• Have exceptional organisation skills with an ability to prioritise and manage multiple projects at one time to a high level of detail
• Be able to effectively drive projects forward with a solution and result focused mindset
• Demonstrate both a creative and commercial mind-setand use this approach in making recommendations
• Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities
• Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisatione
• strong interest in the consumer, cultural diversity, and trends, enthusiasm and passion