Strategic Marketing Lead for London Tech Week

Informa Plc; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B events company in Greater London is seeking an experienced Senior Marketing Manager to lead marketing initiatives for a premier technology festival. The role involves strategizing marketing efforts to enhance brand awareness and audience engagement, particularly in the tech sector. Candidates should have over 7 years of marketing experience, particularly in event marketing and managing substantial budgets. The position offers a dynamic work environment with opportunities for personal development and flexible working arrangements.

Benefits

Flexible working arrangements

Career development opportunities

Medical cover

Employee recognition programs

Qualifications

• 7+ years of marketing experience with at least 3 years in senior marketing roles.
• Proven track record in event marketing, preferably for large-scale technology or business events.
• Experience managing marketing budgets of £300K+ and multi-channel campaigns.

Responsibilities

• Develop and execute comprehensive marketing strategies to maximize event attendance.
• Lead cross-functional marketing campaigns across digital, traditional, and experiential channels.
• Manage marketing budget allocation and ROI optimisation.

Skills

Strategic marketing

Campaign management

Data analysis

Budget management

Education

7+ years of marketing experience

Experience in B2B marketing

Tools

HubSpot

Google Analytics

SEO/SEM tools

Job description

A leading B2B events company in Greater London is seeking an experienced Senior Marketing Manager to lead marketing initiatives for a premier technology festival. The role involves strategizing marketing efforts to enhance brand awareness and audience engagement, particularly in the tech sector. Candidates should have over 7 years of marketing experience, particularly in event marketing and managing substantial budgets. The position offers a dynamic work environment with opportunities for personal development and flexible working arrangements.