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A leading software company in the UK seeks a Principal in the Digital Strategy Group to lead strategy consulting engagements for major brands in the Telecoms, Media, Entertainment, and Sports industries. The role involves conducting analyses and delivering recommendations for customer experience transformation. Candidates must possess 10-12+ years of experience, strong analytical skills, and a collaborative mindset. A commitment to continuous feedback and professional development is also essential, alongside a willingness to travel up to 30%.