Store Manager

AMIRI; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A luxury fashion brand is seeking a Store Manager to lead operations and sales in Greater London. The ideal candidate will have over 5 years in luxury retail management, be familiar with the brand's aesthetics, and demonstrate strong leadership and operational skills. Responsibilities include motivating staff, developing sales strategies, and ensuring compliance with health and safety standards. This role involves significant interaction with local and VIP clients and managing day-to-day store activities.

Qualifications

• 5 years' experience in luxury retail management is required.
• Strong familiarity with the AMIRI brand and aesthetic.
• Knowledge of labor laws and health safety guidelines is essential.

Responsibilities

• Oversee daily store operations and minimize costs.
• Motivate staff to reach sales targets and develop client relationships.
• Conduct compliance audits and maintain health and safety standards.

Skills

Luxury retail management

Customer service excellence

Team leadership

Sales strategy development

Visual merchandising

CRM and POS systems

Communication skills

Health and safety compliance

Tools

Microsoft Excel

CRM software

POS systems

Job description

This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following: Sales Responsibilities; Retail Operations; Personnel Management; Detail-Oriented in-Store Operations.

The Store Manager will serve as a strong ambassador of the AMIRI brand and values, including compassionate leadership, strong business acumen, and enthusiastic ambition.

Sales Responsibilities

• Motivate staff to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
• Partner with the Regional Manager to analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
• Develop and execute strategies for sales generation to meet goal targets.
• Oversee in-store promotional displays and customer events, liaising with visual merchandising and press department where necessary.
• Maintaining awareness of local & luxury market trends and monitoring local competition activity.
• Building relationships with local and VIP clients; works closely with the PR department and coordinates events.
• Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
• Thoroughly train team in line with AMIRI’s customer service best practices—from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
• In coordination with the Corporate team, complete visual merchandising directives as required in a timely manner.
• Stay up to date with local, industry, and luxury trends

Retail Operations

• Efficiently oversee the day-to-day operations of the store, minimizing costs and risks.
• Partner with the Regional Manager to train team on loss prevention best practices.
• Complete regular Health, Safety, and Compliance audits for the HR & Facilities team.
• Serve as the health safety officer, completing local certification courses as well as administering health and safety-related guidelines at the store level to ensure safety of clients and staff.
• Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition.
• Train staff on common workplace injury prevention, specific to the store location.
• Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure staff is aware of the expectations for cleanliness, health, and safety.

Personnel Management

• Motivate, guide, encourage, and support all store staff.
• Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
• Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding.
• Partner with Merchandising and Sales teams to complete regular product and/or promotional knowledge with each new collection with all staff.
• Partner with Human Resources to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks.
• Regularly update the staff on business performance, Company initiatives, and other relevant updates.
• Train staff on all required/essential duties of each position.
• Create and publish schedules weekly, in line with local guidelines and regulations.

Requirements

• 5 years' progressively responsible luxury retail management, directly supervising a team.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with labor law.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS.
• Additional language skills a plus.
• KeyPerformance Indicators: Sales Performance, Team Performance, Operations Compliance.