Sr Associate Digital Marketing

Mattel, Inc.; Slough; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading toy company located in Slough, UK is looking for a Senior Associate Digital Marketing to manage and execute paid media and email marketing campaigns across the UK and Germany. The role involves collaboration with multiple teams and driving campaign optimization. Ideal candidates have at least 3 years of experience in digital marketing, particularly in ecommerce, and are skilled in platforms like Google Ads and Meta.

Benefits

Diverse workplace

Opportunities for personal and professional growth

Collaborative culture

Qualifications

• 3+ years of digital marketing experience, ideally in ecommerce.
• Hands-on execution of paid search and social campaigns.
• Experience in managing email marketing campaigns.

Responsibilities

• Manage paid social and search campaigns in multiple markets.
• Oversee email marketing setups and reporting.
• Collaborate with regional teams to optimize performance.

Skills

Digital marketing experience

Management of paid search campaigns

Experience with Google Ads

Email marketing knowledge

Analytical skills

Collaboration

Proactivity

Communication skills

Adaptable/flexible

Tools

Google Analytics

Shopify

Meta Advertising

Klaviyo

TikTok Advertising

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

The Mattel Creations DTC/Ecommerce team drives brand excellence and achieves revenue growth through our direct-to-consumer sites and partner channels across EMEA. We collaborate closely with cross‑functional teams across Mattel, from demand planning to post‑purchase engagement, ensuring a seamless consumer experience at every touchpoint. As a globally distributed team reporting into the U.S., we support the fastest‑growing brand in the business, reaching new consumers every day.

Job Description

We’re looking for a Senior Associate Digital Marketing to join the Mattel Creations DTC/Ecommerce team. The position will report to Senior Manager, DTC & Ecommerce. The candidate will focus on execution of paid media campaigns (Paid Search, Paid Social, etc.) and Email Marketing for our DTC Brand Mattel Creations across the UK and Germany, and potentially further markets in 2026. This is a new capability we are building in‑house which previously was managed by an external agency.

What Your Impact Will Be

• Paid social (Meta, TikTok), Paid Search (incl. PMAX, Demand Gen) campaign management in UK and Germany + other new markets once launched
• Managing Email marketing program incl. set up & reporting
• Partnering with regional and global Ecommerce team to optimise performance and priorities
• Providing creative insights to global team
• Tagging, UTMs & Pixel set ups where required
• Google Analytics & Shopify campaign analysis

What We’re Looking For

• 3+ years digital marketing experience, with at least 2 years hands‑on execution of ecommerce paid search & paid social campaigns, ideally optimised towards Sales, Revenue and ROI
• Hands‑on experience of digital platforms e.g. Google Ads, Meta, TikTok
• Email marketing knowledge, experience in sending out email marketing campaigns. ESP knowledge e.g. Klaviyo (preferred)
• Personalisation / AB testing experience within Media
• Analytical prowess to drive optimisation of live campaigns in‑house and with agency partners
• Highly self‑motivated and proactive with an eye for detail
• Ability to independently manage multiple projects simultaneously and proactively drive toward results
• Collaborative style, with ability to challenge existing norms and status quo
• Competent communicator
• Positive attitude. Someone who creates and fosters a positive team culture
• Adaptable/flexible – able to handle change
• Ability to influence and drive best practices

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here

We are a purpose‑driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is an affirmative action / equal opportunity employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.