Specialist - Brand Activation

ON RUNNING; Remote; GBP 50,000 - 70,000; Full time

Job summary

A global sports brand is seeking a Specialist - Brand Activation to shape the brand's presence in the Nordics. This role requires someone with 4-5+ years of experience in brand activation or related fields, with a genuine connection to sports and running culture. The candidate needs to have excellent communication skills and project management abilities while working collaboratively with local teams. This position involves travel and the need to be in or near Oslo, Norway.

Qualifications

• 4-5+ years of experience in brand activation or related fields.
• Genuine connection to sports and running culture.
• Fluent in English and proficient in Norwegian.

Responsibilities

• Shape how the brand comes to life across the Nordics.
• Empower local teams to deliver training and experiences.
• Build playbooks and guidelines for activating the brand.

Skills

Brand activation

B2B marketing

Cross-functional collaboration

Excellent communication skills

Project management

Job description

Overview

In short, As a Specialist - Brand Activation you'll shape how our brand comes to life across the Nordics. Your mission: empower local teams to deliver best‑in‑class partner training and unforgettable grassroots experiences. You'll build the playbooks, toolkits, and guidelines that give markets the freedom to activate with impact - while keeping the On spirit consistent everywhere. If you're a natural collaborator who loves turning ideas into moments that move people, this is your chance to make a meaningful mark in the Nordics.

Your story

• Typically 4-5+ years' experience in brand activation, technical representation, B2B marketing, or events with a passion for the global sports landscape. Brand marketing experience is a plus.
• A genuine connection to sports, running culture, and movement with an understanding of how to create meaningful experiences that connect the brand with our communities.
• Experience in partner training and product education.
• Skilled in cross-functional collaboration, managing external stakeholders, and working across global, regional, and/or local teams.
• Excellent communication skills with a collaborative and inspiring approach to teamwork.
• Self‑motivated, resourceful, and organized with strong project management abilities.
• Fluent in English (C1+) and proficient in Norwegian, essential for the regional scope of the role and as English is On's shared professional language.
• Valid diverse licence & ability to travel approximately 60% of the time aligned with business needs. Reasonable accommodations will be considered in accordance with applicable laws.
• Willingness to work flexible hours including occasional weekends.
• Need to work based in or within proximity to Oslo, Norway due to the regional nature of the role.