Social Media Specialist

Co-op Group; Scunthorpe; Hybrid; GBP 34,000 - 41,000; Full time

Job summary

A well-known cooperative organization in England is seeking a Social Media Specialist to enhance its brand presence across social channels. This role involves developing a cohesive social media strategy, creating tailored content, and engaging with audiences to tell the organization's story. Ideal candidates should have experience in B2B social media management and strong creative skills. This position offers a hybrid working model and attractive benefits, including a bonus and generous holiday policy.

Benefits

Annual bonus

30% discount on Co-op products

28 days holiday plus bank holidays

Training and career progression support

Virtual healthcare

Cycle-to-work scheme

24/7 colleague support service

Qualifications

• Experience managing social media in a B2B setting for an agency and/or in-house.
• Strong creative and copywriting skills with a clear grasp of tone, storytelling, and visual content.
• The ability to tailor content for different social media platforms.

Responsibilities

• Develop and deliver a cohesive social media strategy aligned with business objectives.
• Create and schedule content across social platforms, tailored to different audiences.
• Monitor and manage engagement, running A/B tests and interpreting the results.

Skills

Social media management in B2B

Creative skills

Copywriting

Organisational skills

Analytical skills

Proactive mindset

Tools

Social media management tools

Analytical tools

Job description

Social Media Specialist

Up to £40,800 plus great benefits (Work Level 6A)

Location: Manchester/Scunthorpe (hybrid working - typically two to three days per week spent across our Manchester and Scunthorpe offices, with at least one day each week based in Scunthorpe)

Co-op Wholesale is growing, and we're looking for people who want to help shape what comes next. As a Social Media Specialist, you'll grow our brand's presence across our social channels. You'll look for new ways to engage audiences, tell our story, and make sure the content we share reflects who we are and what we stand for. This is a great opportunity to influence how we're thought of externally and show the impact we're making across the wholesale market.

What this role matters

We're building something big at Co-op Wholesale. With a refreshed structure and exciting plans ahead, we're creating new opportunities to strengthen our proposition for our independent retailers, key accounts, and a growing corporate client base.

As we evolve, our voice needs to evolve with us. Social media is one of our most important tools for building credibility, celebrating our partners and their successes, and shaping how people see our brand. We need to make sure we're showing up consistently, shining a light on our teams, and telling the stories that matter. That's where you come in.

This is your chance to help bring new ideas to life and make a real impact across Co-op Wholesale. Be part of it.

What you'll do

• Develop and deliver a cohesive social media strategy aligned with our brand and business objectives
• Create and schedule content across social platforms, tailored to different audiences and campaign goals
• Source and share partner success stories, leadership spotlights, new business wins, community activity, and behind-the-scenes content
• Monitor and manage engagement, running A/B tests and interpreting the results
• Use analytics and insights to evaluate performance and shape future content
• Support crisis comms and reputation management in partnership with PR and Communications
• Share best practice and help build social capabilities across the wider Customer Experience team

What you'll bring

• Experience managing social media in a B2B setting for an agency and/or in-house
• Strong creative and copywriting skills with a clear grasp of tone, storytelling, and visual content
• The ability to tailor content for different social media platforms
• Confidence in using social media management and analytical tools
• Good organisational skills, with the ability to manage multiple partners and deadlines
• A proactive mindset, with the ability to identify engaging content opportunities

Why Co-op?

At Co-op, we're owned by our members. And because we're owned by you, we can do right by you. So when you join us, you're not just taking a job, you're joining a movement. We're an organisation that puts people and communities first, and we're powered by purpose. We want this to be a place where you can thrive, so you'll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• 30% discount on Co-op products and 10% off other brands
• Stream - early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you'll belong

We're building diverse and inclusive teams that reflect the communities we serve.

We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We're proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we'll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.