Social Media Manager

IFS; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm based in the United Kingdom is seeking a Senior Social Media Manager to lead its global social media strategy. The role involves optimizing channel performance and aligning the social media presence with corporate communication goals. Ideal candidates will have experience in B2B tech or SaaS, strong analytical skills, and the ability to oversee multiple platforms. This full-time position offers hybrid work opportunities, supporting a collaborative environment while enhancing the firm's brand presence across social media.

Qualifications

• Experienced in social media management, ideally in B2B tech or SaaS.
• Proven track record of building and executing social strategies that drive measurable business outcomes.
• Strong analytical skills and experience translating data into actionable insights.

Responsibilities

• Own the global social media strategy across platforms aligning with corporate communication goals.
• Oversee the management of social media platforms and advocacy programs.
• Define and track KPIs tied to awareness, engagement, and pipeline influence.

Skills

Social media management

Analytical skills

Collaboration

Stakeholder management

Strategic mindset

Education

Bachelor's degree in marketing, business, or related field

Certifications in relevant fields

Tools

Oktopost

Sprout

Hootsuite

Google Analytics

Job description

Role Overview

IFS is seeking a strategic and results-driven Senior Social Media Manager to lead the evolution of our global social media presence. This role is focused on shaping and advancing our strategy optimising channel performance and ensuring social delivers measurable business impact.

With a social content manager already in place to support day-to-day execution, you’ll focus on direction performance and innovation aligning stakeholders driving integrated campaigns and ensuring IFSs brand and thought leadership are represented consistently and effectively across platforms.

This role is ideal for individuals with experience in creative industries or a media background. We seek candidates who can offer fresh perspectives and innovative approaches to enhance our social media strategies.

The successful candidate will use expertise collaboration and creativity to help manage and deliver IFSs social media messages content and best practices to the company’s key regions enabling them to implement effective awareness-driving social media programs which resonate locally while aligning with corporate goals.

Key Responsibilities

Channel Strategy & Performance

• Own the global social media strategy across LinkedIn, YouTube, Instagram and emerging platforms that aligns with IFSs corporate communication goals.
• Oversee the management of IFSs social media platforms including the advocacy program and platform strategy.
• Ensure quality control of content shared via IFS social media channels maintaining consistency with the brand voice and style guidelines.
• Define and track KPIs tied to awareness, engagement, thought leadership and pipeline influence.
• Use insights, social listening and A / B testing to continuously optimise and innovate.
• Monitor platform trends and competitor activity to keep IFSs presence relevant and differentiated.

Campaign Integration & Stakeholder Engagement

• Partner with PR, brand, demand generation, product marketing and regional teams to align social strategy with business priorities.
• Amplify campaigns, executive thought leadership and employee advocacy programs across channels.
• Represent social media in cross‑functional planning bringing data‑driven recommendations to shape campaigns.

Leadership & Governance

• Lead agency relationships, regional collaboration and cross‑functional alignment.
• Own the relationship with social media platform provider (e.g. Oktopost).
• Guide and mentor the social content manager and other contributors to ensure consistency and quality.
• Oversee governance of tools (e.g. Oktopost), workflows, brand voice and compliance.
• Present quarterly performance reviews and actionable insights to senior stakeholders.

Qualifications: Skills & Experience

• Experienced in social media management, ideally in B2B tech or SaaS.
• Proven track record of building and executing social strategies that drive measurable business outcomes.
• Strong analytical skills and experience translating data into actionable insights.
• Expertise with social media management and analytics tools (e.g. Oktopost, Sprout, Hootsuite).
• Excellent collaboration and stakeholder management skills with the ability to influence senior leaders.
• Comfortable briefing creative teams and managing agency partners.
• Strategic mindset with a hands‑on approach when needed.
• Bachelor’s degree in marketing, business or related field; or certifications a plus.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work: No

Employment Type: Full-time

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management

Department / Functional Area: Marketing

Vacancy: 1