Social Media Manager

Digital; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Social Media Manager to enhance its presence on Instagram, LinkedIn, and YouTube. The ideal candidate will drive organic growth through compelling content tailored to both UK and US audiences, while also engaging the community and leveraging analytics for data-driven strategies.

Qualifications

• Proven experience growing and managing Instagram accounts for consumer brands.
• Strong creative skills in content ideation and visual storytelling.
• Familiarity with UK and US social media landscapes.
• Solid grasp of analytics and performance metrics.

Responsibilities

• Develop and execute a social media strategy focused on Instagram.
• Create engaging on-brand content tailored to UK/US audiences.
• Monitor comments, messages, and trends for community engagement.
• Track performance using analytics tools and iterate strategy.

Skills

Instagram account management

Content creation

Social media analytics

Copywriting

Community engagement

Tools

Facebook/Instagram Ads Manager

TikTok Ads

Google/YouTube Ads

Job description

Overview

Hire Digital is seeking a Social Media Manager to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Responsibilities

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.
• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

Requirements

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.