Social Media Lead

PGL; Ross-on-Wye; On-site; GBP 38,000; Full time

Job summary

A leading adventure camp organization in the United Kingdom is seeking a Social Media Lead to spearhead social media performance across its brands. This role involves developing effective strategies, defining KPIs, and ensuring a strong online presence that balances storytelling and community building. The ideal candidate will have hands-on experience with social media tools like Sprout Social, strong analytical skills, and a customer-first mindset. The position offers competitive pay and ample opportunities for career development.

Benefits

25 days annual leave

Paid time-off for volunteering

Contributory pension

Access to Wellbeing Hub

Discounted holidays

Employee Assistance Program

Qualifications

• Hands-on experience using social media tools for day-to-day activity.
• Proven ability to develop strategies across organic and paid channels.
• Strong analytical skills to track success and identify opportunities.

Responsibilities

• Lead social media performance across PGL Beyond brands.
• Define KPIs and ensure social activity balances storytelling and growth.
• Work closely with marketing to shape effective social strategies.

Skills

Social media strategy development

Analytics and reporting

Customer-first mindset

Collaborative teamwork

High-quality work delivery

Tools

Sprout Social

Job description

• Earn £37,175 per annum (our pay system is benchmarked and fair)
• Full Time Permanent Contract
• Office based at one of our Support Centres in Ross on Wye or Blackpool, with flexible working options available

We are PGL

PGL is a world where children achieve the ‘impossible’.

Our residential adventure camps create extraordinary breakthroughs through active and life-affirming experiences in the great outdoors.

But that’s not all… we’re part of something bigger. We’re powered by PGL Beyond, a group of inspiring companies with a shared purpose to deliver enriching and transformative experiences to the next generation.

Will you join us?

Make a difference as a Social Media Lead

You’ll take the lead on social media performance across the PGL Beyond brands – both organic and paid. As our go-to social expert, you’ll set the direction for the channel, define KPIs, and make sure our social activity strikes the perfect balance between brand storytelling, community building, and driving growth.

You’ll work closely with the marketing team to shape effective social strategies and bring a big-picture, cross-brand perspective that creates efficiencies, shares best practice, and avoids duplication. In short, you’ll make sure our social presence is powerful, consistent, and delivers results.

Is this you?

• Hands‑on experience using social media tools like Sprout Social to manage day‑to‑day activity and boost performance.
• Proven ability to develop social media strategies across both organic and paid channels.
• Strong skills in analytics and reporting to track success and spot opportunities.
• A customer‑first mindset – you actively seek feedback and use it to make the experience even better.
• A team player who works collaboratively with colleagues and partners to achieve shared goals.
• Someone who contributes positively to projects and meetings and helps create a culture of mutual support by recognising and celebrating others’ contributions.
• The ability to deliver high-quality work on time and within budget.

A place to thrive

We value excellence and personal advancement. We will prioritise your professional growth with tailored career development opportunities, mentorship programmes and ongoing training.

No matter your background, ethnicity, age, neurodivergence or anything else… PGL is a place to be yourself, realise your full potential and celebrate what makes you brilliantly unique.

Fair pay and benefits for all

• Happy holidays – 25 days annual leave, which accrues with length of service up to 30 days (+ bank holidays). You’ll also enjoy an extra day off on your birthday and the opportunity to purchase additional leave!
• Paid time‑off to volunteer your time to worthwhile causes.
• Sector leading family friendly policies and a contributory pension.
• 24/7 access to our Wellbeing Hub alongside our Employee Assistance Program.
• Access to our financial wellbeing platform for financial support if you need it.
• Big savings and exclusive perks at 100s of high street retailers.
• PGL discounted holidays and 20% discount in all our on‑site shops.

For a full Job Description and Personal Specification please click here.

We hire the best talent and value a diverse, inclusive team; so, we are dedicated to ensuring our application process is accessible to everyone and are happy to provide helpful adjustments to make it easier to complete. Simply email or call us with detail around the adjustments you need. However, our top priority is the safety of the guests on our centres. Therefore, all centre based employees and some specific Head Office employees must undergo an Enhanced criminal record check (known as DBS or PVG), which we pay for. You will need to provide a 5‑year address history and ID (such as passport/birth certificate). Convictions related to violence, drugs, or safeguarding may affect your application. Not all convictions will disqualify you, as we assess each case individually.