Social Media Executive

REGATTA; Urmston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading outdoor clothing company in the UK is seeking a Social Media Executive to shape and deliver their social media strategy. This role involves creating engaging content, monitoring performance, and collaborating with marketing and design teams. The ideal candidate will be creative and strategic, with a passion for storytelling and data analysis, to effectively connect with audiences across multiple platforms. This position offers a dynamic work environment and opportunities for personal and professional development.

Benefits

Profit Share Bonus

Future-Proof Pension

25 days annual leave

Loyalty Rewards

Buy More Leave

Continual Development

Exclusive Discounts

Family Support

Volunteer Day

Hassle-Free Parking

Delicious Dining

Cycle to Work

Fitness Perks

Convenient Facilities

Qualifications

• Creative, strategic, and passionate about social storytelling.
• Ability to track and analyze performance metrics.
• Strong collaboration skills with cross-functional teams.

Responsibilities

• Create and coordinate social media content and campaigns.
• Monitor social trends and create reactive content.
• Maintain a detailed global social media calendar.

Skills

Social media strategy

Data analysis

Creative content creation

Collaboration

Community management

Job description

Join our Digital Content & Marketing team as a key player in shaping and delivering the social media strategy for Regatta and Dare2b. Reporting to the Social Media Manager, you'll create and coordinate engaging, on‑brand content and campaigns across all social platforms to reach and inspire new and existing customers.

You’ll work collaboratively with Marketing, Design, and Performance teams to ensure campaigns are innovative, consistent, and aligned with business priorities. Using data insights, you’ll track performance, share recommendations, and identify opportunities for growth.

If you’re creative, strategic, and passionate about connecting with audiences through social storytelling, we’d love to hear from you.

The Impact you will have in this role

The Social Media Executive reports into the Social Media Manager and is a key function of the Digital Content & Marketing team. This role is responsible for contributing to and delivering the social media strategy, in addition to tailoring and delivering digital content for use across all social media platforms for Regatta and Dare2b. This role contributes to co‑ordinating social media campaigns and communications for the Regatta and Dare2b brand, in order to reach & engage new and existing customers.

The Social Media Executive works cross‑functionally with the internal Brand Marketing & Digital Design teams to ensure brand campaigns are effectively communicated alongside engaging and innovative social campaigns which align to the digital planner.

The Social Media Executive is key in supporting the Social Media Manager to execute the social media strategy across all territories. A collaborative position, this role also works closely with the Trade & wider Group Performance Marketing functions, ensuring that the social media plan supports the existing trade priorities. Furthermore, this role must be able to work closely with complementary social functions, including Paid Social & Customer Experience team representatives.

The Social Media Executive must be able to analyse data insights and support in the distribution of data to stakeholders regarding social performance across Regatta's platforms, providing recommendations and highlighting opportunities for growth.

The Social Media Executive is consumer‑first; focused on building long‑lasting consumer relationships based on highly targeted and relevant brand engagement.

How This Role Delivers Value

• A detailed and considered global social media calendar for each platform, maximising the relevance of storytelling to drive engagement, reach, and follower growth
• Maintaining weekly, monthly and yearly social media and content calendars aligned to the overarching strategy, for each social platform, maximising the relevance of storytelling to drive engagement, reach and follower growth
• Creating engaging video content, imagery and copy that feels authentic, aligns to the brand tone of voice and is relatable to our consumer and their lives in the outdoors
• Confidently monitoring social trends and creating reactive content in response. Ensuring new findings are fed into wider BAU campaign planning.
• Ensuring content is delivered strategically to the relevant channel for maximum exposure
• Implementation of content across social media platforms, including but not limited to: Instagram, Tik Tok, Facebook, Twitter, Pinterest and YouTube
• Regular reporting to senior stakeholders, aligned to the wider content team report and input into wider campaign reports led by marketing
• Monitoring social community management and moderation, in collaboration with the Customer Service team and 3rd party tool
• Driving brand awareness and revenue from content that is relevant and engaging to key audience groups
• Working closely with the wider content and marketing team to feed social‑first thinking into campaign plans and to ensure content and assets delivered are fit for channel
• Working closely with Social Media Manager and Senior Social Media Executive to roll out micro‑influencer outreach strategy for Regatta and Dare2b, to extend brand reach to new and relevant audiences and to gain additional content
• Supporting the Social Media Manager and Senior Social Media Executive in monitoring and optimising key social platforms inc. Brandwatch (Falcon), Bazaarvoice, Social Tip to further amplify social content
• Working with the PR team to amplify other influencer outreach projects
• Attending ad‑hoc PR events and brand shoots to capture social‑first content for the brand channels
• Build and maintain relationships with the wider Regatta and Dare2b departments including, but not limited to, Product, Retail etc. ensuring their needs are considered in social calendars

How Success is measured in this role

• Well thought‑through and detailed weekly social plans, approved by the Social Media Manager
• Highly engaged social content, which meets agreed KPIs e.g. engagement, associated sales, comments, CTRs etc
• Highly engaged social audience, meeting underlying social audience growth rates and content engagement rates across multiple social platforms
• Regular positive feedback captured from cross‑functional and wider business teams

We can offer you

• Profit Share Bonus: Enjoy a discretionary bonus based on the company's success.
• Future‑Proof Pension: Secure your retirement with our comprehensive pension plan.
• Annual Leave: 25 days starting annual leave entitlement
• Loyalty Rewards: Earn an extra day off for every 3 years of service, up to 2 additional days.
• Buy More Leave: Buy up to an additional 3 days of annual leave every year
• Continual Development: Comprehensive training and development, including bitesize learning, apprenticeship courses, and ongoing opportunities to grow your career
• Exclusive Discounts: Get special discounts across all our brands.
• Perks at Your Fingertips: Access a variety of benefits through our company website.
• Family Support: Benefit from enhanced Maternity, Paternity & Adoption leave after 2 years of service.
• Celebrate You: Take advantage of birthday hours to celebrate your special day.
• Wellness Walks: Join company walks to stay active and connect with colleagues.
• Inspiring Workspace: Work in a state‑of‑the‑art Head Office environment.
• Volunteer Day: Enjoy a paid day off to give back to your community.
• Hassle‑Free Parking: Free, secure on‑site parking for all employees.
• Delicious Dining: Enjoy meals at our subsidised canteen, featuring Starbucks coffee.
• Cycle to Work: Save on travel with our cycle‑to‑work scheme.
• Fitness Perks: Access discounted gym memberships at various locations.
• Convenient Facilities: Freshen up with our on‑site shower facilities, complete with hairdryers and straighteners.

Our Regatta Family

The Regatta Group supplies quality outdoor clothing and accessories through our 3 great brands - Regatta, Craghoppers and Dare2b - whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need.

It's a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate.

The thing we all have in common, is that we share the same core values of Great Relationships and Entrepreneurial Spirit.

Our investment in the environment

Sustainability is at the heart of everything we do, and you will have the opportunity to support our Group wide sustainability committee and put ideas into action and really make a difference to the world we live in!

Diversity, Equity, and Inclusion

At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you.

Take the leap - join us in making a difference, both for our team and the world around us!