Social Media & Digital Communications Officer

Human Fertilisation & Embryology Authority; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A public health organization in Greater London is seeking a Social Media & Digital Communications Officer to enhance their digital presence. This role involves creating engaging content, managing social media channels, and analyzing performance metrics. The ideal candidate will have strong expertise in social media, digital analytics, and graphic design, along with excellent writing skills. This fixed-term position offers flexibility in office attendance. Applications are encouraged before the closing date.

Benefits

Flexible working arrangements

Generous annual leave

Pension arrangements

Qualifications

• Proven experience managing social media channels.
• Experience creating engaging assets for digital platforms.
• Ability to produce clear and engaging copy tailored to audiences.

Responsibilities

• Lead development of engaging content for digital channels.
• Monitor success using analytics and make recommendations.
• Maintain and improve social media strategy and policies.

Skills

Social media expertise

Digital analytics

Graphic design skills

Writing skills

Knowledge of Microsoft Office

Knowledge of SEO tools

Education

Degree or equivalent experience

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere

WordPress

Umbraco

Job description

Social Media & Digital Communications Officer

We are looking for an experienced, enthusiastic, andambitious individual to join the HFEA as a Social Media & Digital CommunicationsOfficer.

This is an exciting opportunity for a proactive individualwho is passionate about building and improving all aspects of the HFEAs digitalcommunications.

This is a fixed term contract, initially for 9-months with the possibility of a 3-month extension. Subject to the return of the permanent post-holder.

Interviews are expected to take place on Tuesday 10th February. The start date will be Wednesday 1st April 2026.

Main duties of the job

You will take the lead in developing engaging content forthe digital channels, including the website and social media channels,monitoring their success by producing regular analytics, and finding new waysto engage and grow our audiences.

You will be taking ownership of the day to day running ofour social media channels and work closely with teams across the organisation tomaintain our website.

Reporting to the Web Manager/Developer, this role is a key partin the seven-strong communications team, helping to ensure that everyone in theUK who steps into a fertility clinic receives high quality care and knows whereto access clear and impartial information.

We are unable to offer sponsorship for this role, the right to work in the UK will need to be confirmed prior to interview.

The HFEA reserve the right to close this role early should we receive sufficient applications. You are therefore encouraged not to wait until the closing date to apply.

About us

The HFEA isthe UK's independent regulator overseeing safe and appropriate practice infertility treatment and embryo research. We license and monitor clinicscarrying out IVF, donor insemination, and human embryo research.

This post isoffered as either office based (in which case you will need to attend theoffice at least one day per week)or home based (in which case office attendance will be specified byyour line manager based on business need). Our office is in Stratford, eastLondon, in attractive new premises on the edge of the Olympic Park, alongsideseveral other health Arms Length Bodies. In addition to flexibility and hybridworking we offer generous annual leave and pension arrangements.

The HFEA is amember of the Community Race and Work Charter and the Disability ConfidentCharter. We are committed to ensuring an inclusive and supportive workingenvironment that is free from any form of discrimination. We recognise thatthere are real benefits of having a diverse community of staff and aim for ourworkforce to be truly representative of all sections of society. Additionally,we adopt a culture that hopes to attract and retain talented individuals thatwant to work with us.

The HFEA have been awarded People Insight's Outstanding Workplace Award for two consecutive years 2024 and 2025.

Job responsibilities

Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels.

This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels.

Key responsibilities

Create channel-specific content for the HFEAs social media channels Facebook, X Twitter, Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals

Implement the organisations digital communications strategy maintain and develop our social media strategy and social media use policy, making evidence-based recommendations

Producing and maintaining Standard Operating Procedures for publishing content and producing analytics

Research and engage with fertility influencers and organisations to help reach different patient groups with our content

Respond sensitively and accurately to patients and stakeholders contacting us via DM

Create rich media assets for the HFEAs digital channels, including infographics, videos, and liaise with spokespeople and stakeholders to be featured

Monitor analytics relating to the HFEAs digital channels website, clinic portal and social media channels

Produce analytics relating to the HFEAs digital channels including:

• detailed analytics for corporate management meetings
• tracking the KPIs for all social media channels and reporting these to senior management

Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy

Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.

Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences

Contributing to wider communications projects

Deputise for the Web Manager Developer as necessary to create new webpages and update existing web content

Person Specification

• Excellent knowledge of current key and emerging social media platforms
• Detailed knowledge of digital analytics and the interpretation of these
• Graphic design skills and the ability to use image creation and manipulation software (including Adobe Photoshop, Illustrator, Premiere)
• Excellent knowledge of Microsoft Office software
• Excellent writing skills with the ability to produce clear and engaging copy
• Knowledge of Google Analytics and other SEO tools

Experience

• Experience of the development, maintenance, promotion, and improvement of digital channels
• Experience of writing and editing content for the web and social media in line with an organisations brand, tone, and style
• Experience of managing social media channels, understanding how they work and how to write and plan relevant content for the different channels
• Experience of creating innovative and engaging assets for digital and social media platforms
• Experience of website content management systems, e.g. WordPress, Umbraco
• Experience of using intranets
• Experience in handling media enquiries

Qualifications

• Educated to degree or equivalent or relevant experience
• The ability to work with the minimum of supervision and act on own initiative
• Excellent interpersonal skills and the confidence to work with and communicate effectively with people at all levels both inside and outside the organisation
• Highest standard of attention to detail
• Ability to organise daily work demands and prioritise competing priorities
• The ability to work under pressure and to tight deadlines

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