Social Media and Content Manager

LINZI; Romford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A UK-based fashion footwear brand is seeking a Social Media & Content Manager to enhance its TikTok and Instagram presence. The successful candidate will develop strategies, manage content creation, and lead shoots while maintaining the brand's tone. This role requires expertise in videography, strong analytical skills, and the ability to mentor a small team. Benefits include a Health Cashback Plan, employee discounts, and opportunities to travel.

Benefits

Health Cashback Plan

Healthcare Plan after 1 year of service

Employee discount

Free parking

Pension scheme

Opportunity to travel

Qualifications

• 2-4 years experience managing social media accounts for fashion or lifestyle brands.
• Strong portfolio showcasing top-quality videography and editing skills.
• Experienced in booking and working with models.

Responsibilities

• Develop and execute Linzi Shoes’ social media strategy across TikTok and Instagram.
• Create, film, edit, and post high-quality video content and imagery.
• Monitor account performance and implement strategies to grow social presence.

Skills

Social media management

Videography and editing

Content creation

Analytical skills

Communication skills

Team leadership

Job description

Social Media & Content Manager

Location: Harold Hill, Essex (Office-based with shoots as required)

Full-time: Monday – Friday

Reports To: Head of Brand

About Linzi Shoes:

Linzi Shoes is a UK-based fashion footwear brand known for stylish, high-quality shoes that our customers love. We are taking a major step forward with our social media presence and are looking for a Social Media & Content Manager to own and elevate our TikTok and Instagram channels.

This is a pivotal role – we need someone experienced, confident, and creative, who can execute high-level social strategies and produce standout content that truly reflects the Linzi brand.

The Role:

You will be responsible for developing, managing, and executing Linzi Shoes’ social media strategy across TikTok and Instagram. This is a hands-on, senior role requiring videography, editing, styling, and campaign management, while also being strategic and analytical.

You will lead content planning, book models, style them, organise content days, and work closely with our in-house photographer to produce high-quality campaigns. You will also manage posting, scheduling, and platform-specific content, oversee the content marketing calendar, plan Stories and seasonal/product-based content, and coordinate execution with a part-time assistant.

Key Responsibilities:

• Own Linzi Shoes’ TikTok and Instagram accounts, driving engagement, reach, and followers.
• Create, film, edit, and post high-quality video content and imagery for social posts, Reels, TikTok, and paid social ads.
• Understand the difference in content strategy between TikTok and Instagram and tailor content accordingly.
• Develop and execute social media strategies informed by analytics, with clear reasoning behind all campaigns and content.
• Monitor account performance, pull analytics, and implement strategies to grow the brand’s social presence.
• Book models, plan content days with them, and style them, ensuring all outfits, accessories, and shoes are on-brand.
• Organise shoots with our in-house photographer for high-quality campaigns.
• Manage posting and scheduling across all social platforms, ensuring timely delivery of content.
• Oversee the content marketing calendar: plan what is being filmed, what is being posted on which day, and manage Stories according to seasonal promotions and key product pushes.
• Collaborate with a part-time social media assistant to coordinate execution and maintain content quality.
• Maintain Linzi’s tone of voice across captions, posts, and campaigns, including paid ad copy.
• Work confidently on-camera as needed, including presenting products.
• Manage and mentor a part-time social media assistant, delegating tasks and ensuring all content meets brand standards.
• Quickly generate creative ideas and execute concepts efficiently while maintaining high-quality production standards.
• Ensure all videography, editing, and imagery is top-tier and showcases the premium quality of Linzi Shoes.
• Stay up-to-date with fashion trends, social media best practices, and platform algorithm changes.
• Collaborate with marketing to integrate social media campaigns into broader business objectives.

Skills & Experience Required:

• 2-4 years experience managing social media accounts for fashion or lifestyle brands.
• Strong portfolio showcasing top-quality videography and editing skills.
• Experienced in booking and working with models, styling them, and coordinating high-quality content shoots.
• Experienced in organising shoots with photographers and planning content days efficiently.
• Confident on-camera and skilled at directing models to achieve desired results.
• Experienced in analytics – able to interpret social account data and develop strategies to grow presence.
• Excellent writing skills for captions and paid ads, with a strong understanding of brand tone of voice.
• Highly organised, punctual, and able to manage content calendars and plan content in advance.
• Skilled at planning Stories and seasonal content aligned with product launches and marketing priorities.
• Fashion-forward, stylish, and confident presenting yourself and the brand.
• Passionate about shoes and fashion trends.
• Experienced in leading or mentoring a small team.
• Quick-thinking, creative, and able to generate ideas on the spot.

Benefits:

• Health Cashback Plan
• Healthcare Plan after 1 year of service
• Employee discount
• Free parking
• Pension scheme
• Opportunity to travel

To Apply:

Send your CV & portfolio with examples of social media content you’ve created to [e-mail].