Social Media and Digital Marketing Specialist - Nature’s Best

Procter & Gamble; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading consumer goods company is seeking a Social Media and Digital Marketing Specialist to enhance their digital footprint. This role requires a mix of creativity and collaboration, overseeing social media strategy, content production, and analytics. Candidates should have experience in consumer health marketing and an adeptness at managing agency partnerships. The company offers competitive compensation, flexible work arrangements, and opportunities for impactful work from day one.

Benefits

Flexible work arrangements

Competitive compensation

Generous benefits package

Qualifications

• Experience in social media or digital marketing in consumer health.
• Proven ability to create and edit social content hands-on.
• Strong understanding of social analytics and data-driven optimisation.
• Experience working with external agencies and cross-functional teams.
• A mix of creative flair and campaign management skills.
• Excellent organisational and project management abilities.

Responsibilities

• Lead social media execution across key platforms.
• Partner with agencies to create engaging content.
• Manage agencies and creators for content alignment.
• Collaborate with paid media teams for creative optimisation.
• Analyze performance metrics for actionable improvements.
• Stay ahead of social trends to keep the brand relevant.
• Champion creative excellence in all posts.

Skills

Social media

Digital marketing

Content creation

Analytical skills

Project management

Tools

CapCut

Canva

Adobe Suite

Job description

Job Location

LAMBERTS OFFICE

Job Description

Nature’s Best is a leading British vitamins and supplements brand with a strong direct-to-consumer (D2C) presence. We believe in the power of science and nature working hand in hand to help people live healthier, fuller lives.

As our Social Media and Digital Marketing Specialist, you’ll play a key role in bringing that purpose to life - creating engaging, insight-driven content and driving measurable results across our social and digital platforms.

This role blends creativity with collaboration: you’ll be hands-on in content creation while also partnering with our paid media, brand, and agency teams to deliver impactful, conversion-driving campaigns.

What You’ll Do

• Lead end-to-end social media execution: From strategy and content planning to production and posting across key platforms (Instagram, Facebook, YouTube and more).
• Partner with agencies to create high-performing content including short-form videos, carousels, and UGC that balance creativity with brand storytelling.
• Manage agencies and creators, ensuring all content is on-brand, visually distinct, and aligned with our campaign objectives.
• Collaborate with paid media teams to test, learn, and optimise creatives that drive top-line awareness and bottom-line conversions.
• Track and analyze performance metrics, translating insights into actionable improvements and creative learnings.
• Stay ahead of social trends and platform innovations, bringing fresh ideas to help the brand stay culturally relevant and competitive.
• Champion creative excellence, ensuring every post reflects our blend of credibility, quality, and modern wellness appeal.

What Success Looks Like

• Consistent growth in engagement, reach, and new customer acquisition from social and digital channels.
• Strong collaboration with paid media team and agency partners to deliver best-in-class campaigns on a ongoing basis
• Strong social feed that drives authenticity and credibility - blending storytelling, education, and conversion effectively.
• Constantly exploring new channels to attract new customers and drive growth for Nature’s Best.

What We Offer You:

• Meaningful Work from Day 1: you will feel the ownership of your work and your impact on the business from the very beginning, being given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start, supported with continuous and supportive coaching from your manager and the wider team.
• Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating together in our offices or at our external partners or customers. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; Lunch Allowance, P&G Contributed Share Programme; 25 Days' Holiday, and your very own ‘Flex4Me’ Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.

Job Qualifications

What You’ll Bring

• Experience in social media or digital marketing, preferably within a consumer health or eCommerce environment.
• Proven ability to ideate, film, and edit social content hands-on (experience with CapCut, Canva, Adobe Suite or similar).
• Strong understanding of social analytics and data-driven optimisation.
• Experience working with external agencies, creators, and cross-functional teams.
• A strong mix of creative flair and campaign management skills, with the ability to turn insights into content that converts.
• Excellent organisational and project management abilities to deliver consistently high‑quality output across multiple workstreams.

Please apply with your CV alongside a portfolio showcasing similar projects.

Right to Work:

For this role, P&G are willing to provide sponsorship to those who require a visa to live and work in the UK, subject to meeting all the necessary Home Office requirements. Full details on visa restrictions can be found on the Home Office website and immigration rules are subject to change.

P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

Job Schedule

Full time

Job Number

R000140544

Job Segmentation

Experienced Professionals