Social Media and Content Manager

LWC Drinks; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading drinks wholesaler is seeking a Social Media and Content Manager to enhance its online presence. The suitable candidate will manage content creation across various platforms, engage with customers, and handle performance analytics. Applicants should have over three years of experience in social media management and a passion for drinks and hospitality. Competitive salary with additional bonuses and staff discounts offered.

Benefits

Competitive salary

Additional 20% annual bonus

Opportunities to attend trade shows

Staff discount on drinks portfolio

Ongoing professional development

Qualifications

• Over three years experience in social media management, ideally within B2B, drinks, hospitality, or FMCG.
• Excellent writing ability, with a knack for tailoring tone to platform and audience.
• Proactive, organised, and able to manage multiple projects at once.

Responsibilities

• Develop and own LWC's social media strategy to grow reach, engagement, and brand reputation.
• Manage day-to-day posting and scheduling across multiple platforms.
• Track, analyse, and report on social performance.

Skills

Social media management

Content creation

Analytical skills

Photography

Video editing

Job description

Overview

Job Title: Social Media and Content Manager

Reports to: Marketing and Communications Lead

Location: Office Based in our Manchester Support Centre in Chadderton.

Salary: £30,000 - £40,000 per year (Dependent on Experience)

A very social role focused on leading our social presence across LinkedIn, Instagram, Facebook, and emerging channels such as TikTok. This role is central to telling our stories, celebrating our people, showcasing our products, and connecting with customers, suppliers, and prospective employees.

You will manage content planning, creation, and community engagement, and be hands on with design and video production, ensuring our LWC social media channels reflect our brand values and business priorities.

The ideal candidate will be enthusiastic about what they do, with a passion for drinks, and a proven track record in direct-to-consumer social media marketing within FMCG, the on-trade or the drinks industry, demonstrating strategic thinking, creative prowess, and a deep understanding of social media trends and campaign activations.

Responsibilities

• Develop and own LWCs social media strategy to grow reach, engagement, and brand reputation.
• Manage day-to-day posting and scheduling across LinkedIn, Instagram, Facebook, and TikTok (launch phase).
• Plan and deliver engaging content campaigns aligned with marketing priorities, trade events, and seasonal opportunities.
• Create compelling copy, visuals, and video content.
• Showcase our award-winning wine, beer, spirits and soft drinks portfolio, people, events, and depot activity in fresh and engaging ways.
• Work with depot teams to support regional events and travel to these events across the UK (trade shows, tastings, festivals), capturing and amplifying content.
• Track, analyse, and report on social performance to key stakeholders in simple, clear ways.
• Keep ahead of industry trends and new platform features to ensure LWC stays innovative and relevant.
• Manage paid social activity for LWC and our supplier partners, driving measurable ROI.
• Act as brand guardian, ensuring tone of voice and visuals reflect our wholesaler positioning.

What Were Looking For

• Over three years experience in social media management, ideally within B2B, drinks, hospitality, or FMCG.
• Strong creative skills with proven experience producing engaging social content.
• Excellent writing ability, with a knack for tailoring tone to platform and audience.
• Confident in photography, short-form video, and content editing tools.
• Analytical mindset with experience using platform insights and reporting tools.
• Proactive, organised, and able to manage multiple projects at once.
• A genuine interest in drinks, hospitality, and digital trends.
• Full driving license, and the ability to travel across the UK visiting our depots and attending events.

What We Offer

• Competitive salary (depending on experience).
• Additional 20% annual bonus
• Opportunities to attend trade shows, portfolio tastings, and industry events.
• Staff discount on our drinks portfolio
• Ongoing professional development in a fast-paced, growing business.

About LWC

LWC Drinks is the UKs largest independent drinks wholesaler. With 18 depots nationwide and over 45 years of experience, we supply the on-trade with one of the most comprehensive portfolios in the industry. From award-winning wines and craft spirits to draught beer and soft drinks, we pride ourselves on service, expertise, and partnerships that help our customers succeed.

Currently LWC Drinks employ over 1,800 people, as well as a Support Centre, based in Manchester where the Marketing and Communications team is based. Marketing at LWC is fast paced, with fantastic opportunities to be creative and innovative across the LWC corporate brand, our award-winning Signature Brands and Signature Wines portfolios, and the LWC owned Dorbiere Pub Group.

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