Social & Content Lead

Henson Recruitment; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading international FMCG company is seeking a Senior Marketing Leader excited to relocate to Auckland, New Zealand. You will define a global social and content strategy, leading high-impact campaigns across channels such as TikTok and Instagram. With 5+ years in content marketing, this role is ideal for UK-based marketers looking to apply their expertise in a dynamic in-house environment. Employer-supported relocation and competitive salary are offered, making it a unique opportunity for career advancement.

Benefits

Employer-supported relocation

Competitive salary

Work-life balance improvements

Access to outdoor lifestyle

Qualifications

• 5+ years’ experience in content marketing, brand, or social roles.
• Proven success in scaling social audiences across platforms.
• Ability to plan and deliver content campaigns from strategy through to optimization.

Responsibilities

• Define and deliver global social and content strategy that drives brand growth.
• Lead and develop a specialist content team empowered to build audiences.
• Deliver culturally relevant storytelling campaigns across multiple channels.

Skills

Content marketing

Social media expertise (TikTok, Instagram)

Strategic leadership

Project management

Storytelling

Job description

Are you a UK-based social marketing leader excited about a move to New Zealand?

This is an opportunity to relocate to Auckland, NZ, and step into a senior global role with a high-growth FMCG manufacturer whose brands are sold worldwide. Our client is known for building challenger brands through bold creativity, social-first thinking, and commercial rigour. With international scale and strong investment in marketing, this is a business where content and storytelling sit at the heart of growth.

The role:

This senior marketing leadership role will see you define and deliver a best-in-class global social and content strategy that drives brand growth, engagement, and commercial performance. You’ll set the creative vision across paid and owned channels, leading end-to-end global campaigns from insight through to execution and optimization.

Working closely with brand, creative, digital, and media teams, you’ll deliver social-first, culturally relevant storytelling across TikTok, Instagram, websites, and CRM channels. The role balances strategic leadership with hands-on execution, scaling a global content engine while empowering local markets to build audiences and deliver content aligned to global standards. You’ll also lead and develop a specialist content team, championing the value of content internally and ensuring it delivers tangible business outcomes.

This role is based in Auckland, New Zealand, and our client is open to supporting UK-based candidates with relocation. For marketers currently in the UK, particularly those in fast-paced London agency environments, this is a chance to apply world-class social and content expertise in a global in-house role, without sacrificing ambition or scale.

What’s on offer:

• Employer-supported relocation, including visa and immigration assistance
• A clear step into a global FMCG leadership role, ideal either for agency-side talent ready to move in-house or someone with client-side experience working on global brands.
• The opportunity to build and scale global social audiences, not just campaigns
• Improved work-life balance compared to many UK roles, while still operating at pace
• Auckland-based living with year-round access to beaches, outdoor lifestyle, and a strong expat community
• Competitive salary aligned to international experience
• The chance to work on globally distributed brands while living in one of the world’s most desirable locations

You:

• 5+ years’ experience in content marketing, brand, or social roles, either in-house or agency-side
• Strong social-first experience, particularly across TikTok and Instagram, with proven success building and scaling audiences
• Demonstrated ability to plan and deliver content campaigns end-to-end, from strategy through to optimization
• Experience working in fast-paced environments, including London agencies, with the ability to translate insight into effective, brand-right content
• Deep awareness of social trends and platform innovation
• Experience building and managing content calendars across multiple owned channels
• Hands-on experience producing both scrappy and polished content formats at scale
• Strong organization and project management skills
• Experience mentoring or leading others, fostering creativity and collaboration
• A passion for storytelling, brand building, and creating content that delivers commercial impact

If you are at the stage of your career and personal life to consider such an amazing opportunity, then apply today or get in touch with Craig Henson at [e-mail] with your CV to explore further.

You must be willing and able to relocate to New Zealand shortly after any such notice period, if required, is completed.