Social and Digital Performance Strategist

Anything is Possible; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic creative agency is looking for a Senior Social and Creative Performance Lead to connect social strategy with performance-driven creative. This role involves leading social strategy across key platforms, optimizing creative performance for paid social and digital video, and collaborating with various teams to bolster client growth. The ideal candidate should have strong presentation skills, social strategy expertise, and experience in creative testing and optimization. Join us to help produce impactful work that drives results.

Qualifications

• Experience as a social strategist with platform expertise across major channels.
• Proficiency in creative performance for paid social and digital video.
• Ability to turn performance data into actionable creative recommendations.

Responsibilities

• Lead the creative performance approach for paid social and digital video.
• Set organic and content direction across major platforms.
• Develop social content frameworks and community strategies.

Skills

Social strategy expertise

Creative performance for paid social

Data analysis and insight interpretation

Presentation skills

Collaboration with Media and Strategy teams

Job description

Location: London, Brighton, or Manchester

Department: Creative

Reports to: Executive Director, Creative, Content and Social

About The Role

The Senior Social and Creative Performance Lead shapes how Anything is Possible connects social strategy with performance driven creative. The role sits at the point where creative thinking, platform behaviour and measurable performance meet. You’ll lead social strategy across key platforms, guide creative performance for paid social and digital video, and help the agency produce work that delivers both strong ideas and strong results.

You will act as the agency’s lead social strategist, shaping organic and content approaches with a clear understanding of how they interact with paid activity. You’ll work closely with the Executive Director, Creative, Content and Social to develop new creative performance products, support client growth and strengthen how Creative, Media and Strategy work together.

Key Responsibilities

• Lead the agency’s creative performance approach for paid social and digital video, defining how creative, platform behaviour and testing improve performance
• Act as the lead social strategist, setting organic and content direction across Meta, TikTok, YouTube, LinkedIn, X and other major platforms
• Develop social content frameworks, community strategies and creator or influencer approaches.
• Work closely with Media and Creative teams to ensure creative thinking aligns with channel mechanics and performance goals
• Support growth for existing clients through insight led social and creative performance strategies
• Help formalise the agency’s creative performance offering, creating clear services, deliverables and pricing models
• Lead creative testing and optimisation, turning insight and analytics into simple, actionable creative direction
• Identify emerging formats, tools and platform betas and share practical opportunities with internal teams
• Develop and present pitch decks for clients and prospects
• Work with Strategy and Analytics to contribute to a unified creative performance reporting approach

About You

• An experienced social strategist with deep platform expertise across major channels
• Skilled in creative performance for paid social and digital video, including testing and optimisation
• Able to turn performance data, audience insight and platform behaviour into clear creative recommendations
• Confident working alongside Media and Strategy teams
• Strong presenter, able to explain thinking clearly to clients and internal teams
• Comfortable shaping or formalising service offerings in a commercially sound way
• Collaborative and trusted across Creative, Media and Strategy teams
• Curious about new tools and trends, including practical use of AI to support creative development