SME Marketing Manager

Only Marketing Jobs; Salford; Hybrid; GBP 53,000 - 68,000; Full time

Job summary

A leading health insurer in the UK is looking for a talented SME Marketing Manager to shape marketing strategies for their SME segment. This full-time role will involve leading a team and managing a budget to drive acquisition and retention. The ideal candidate should have proven B2B marketing expertise and a strong background in lead generation. This position offers a hybrid working model and various employee benefits including health insurance and a performance-based bonus.

Benefits

25 days holiday

Bupa health insurance

Annual performance-based bonus

Enhanced pension plan

Onsite gyms or local discounts

Various other benefits

Qualifications

• Proven experience in B2B marketing, ideally within Financial or Professional Services.
• Strong capability in generating leads and demonstrating ROI.
• Experience leading teams and developing talent.

Responsibilities

• Own the SME lead generation programme and strategy.
• Deliver marketing plans to enhance value perception.
• Oversee marketing campaigns across various channels.
• Manage marketing budget and report on KPIs.

Skills

B2B marketing expertise

Lead generation

CRM and Martech experience

Evidence-based marketing

Influencing senior stakeholders

Commercial and creative thinking

Job description

SME Marketing Manager

Bupa Place, Salford Quays – hybrid working with minimum 2 days in the office

12-month fixed term

Full time – 37.5 hours per week

£53,900 - 67,300 DOE

We try to consider all types of flexibility, including locations, hours and working patterns. Please note that we are unable to offer sponsorship for this position.

We make health happen:

At Bupa, our purpose is simple: helping people live longer, healthier, happier lives and making a better world. As SME Marketing Manager, you’ll shape and deliver marketing strategies for our SME segment, driving acquisition, retention, and growth. You’ll lead a small team, optimise lead generation and campaign performance, and ensure our marketing reflects Bupa’s values and commitment to fair customer outcomes. This is your chance to combine creativity, commercial insight, and leadership in a role that makes a real impact.

How you’ll help us make health happen:

• Own the SME lead generation programme and channel mix strategy.
• Deliver in-life marketing plans to boost value perception, cross-sell and upsell opportunities.
• Oversee marketing campaigns across digital and traditional channels, ensuring compelling content and measurable ROI.
• Partner with Product, Distribution and Specialist Marketing teams to align SME marketing plans.
• Manage marketing budget (c.£5m Opex) efficiently and report on KPIs to senior leadership.
• Champion innovation and insight-driven decision-making within regulatory frameworks.
• Lead and develop a team of 3–4 marketing professionals, fostering a culture of performance and continuous improvement.

Key Skills / Qualifications needed for this role:

• Proven B2B marketing expertise, ideally in Financial or Professional Services.
• Strong track record in lead generation, CRM and Martech stacks is desirable.
• Evidence-based marketing approach with ability to demonstrate ROI is essential.
• Experience managing teams and developing talent pipelines would be ideal.
• Skilled at influencing senior stakeholders in complex, matrix organisations is essential.
• Commercial and creative thinker with ability to implement new initiatives quickly.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• Annual performance-based bonus
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: [e-mail]

Time Type:

Full time

Job Area:

Call Centre

Locations:

Bupa Place