Shopper Marketing Executive

Manpower UK Limited; City Of London; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

A global recruitment agency is seeking a Shopper Marketing Executive to support retailer activations with a leading FMCG company. The role is based in Kingston upon Thames and requires strong communication skills, experience in brand activations, and budget management. It offers a competitive salary and includes both remote and onsite working opportunities.

Benefits

Free parking at local carpark

Discounted Unilever products

Access to gym facilities

Qualifications

• Experience developing brand activations across digital and traditional channels.
• Ability to engage stakeholders and work with various teams.
• Strong budget management skills with accurate forecasting.

Responsibilities

• Support the Retailer Execution Manager in delivering activations.
• Engage with retailers and agency partners to build Unilever brands.
• Track and evaluate activations against KPIs.

Skills

Strong communication and collaboration skills

Experience in brand activations

Understanding of shopper insights

Budget management skills

Job description

Manpower are currently seeking an interim Shopper Marketing Executive, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run until 03/07/2026, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £38,400 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

CATEGORY/FUNCTION/TEAM INTRODUCTION

Join the UKI 1UL Retail Execution Team and be part of a team that delivers innovative retail activation and best in class partnerships to make our brands unmissable at the point of purchase for our shoppers. We utilise relevant insights and identify opportunities to reach more shoppers, engaging with them across the shopper journey and encouraging more of them to choose our products. We are a highly energised and creative team that can truly impact how our brands show-up in the retail environment.

JOB PURPOSE

The core purpose of this role is to support the Retailer Execution Manager (Shopper Marketing Manager) deliver retailer activations with our customer/s across all Business units maximising the impact of Unilever's brands at the point of purchase with our retailers.

MAIN RESPONSIBILITIES

As a Retailer Execution Executive, you will be externally facing and sit at the heart of the business, delivering insight led activations, which build Unilever brands in the retail environment and influence shoppers at the point of purchase. This will require you to engage with our retailers, agency partners, customer account teams and business unit shopper marketing and brand teams. We work in an agile manner, meaning you will need to be adaptable, depending on where the biggest priorities lie, concentrating your efforts to meet key project deliverables across the Retailer execution team and will find yourself working across a variety of campaigns and brands. This role has a particular focus on requiring you to build relationships with the retail media agency Nectar, though you may also find yourself working across other key retailers.

WHAT YOU NEED TO SUCCEED

The role requires strong communication and collaboration skills, working with numerous stakeholders across commercial, brand, media, digital, creative, insight and the wider retail execution and shopper marketing team. The successful candidate will have the opportunity to forge meaningful relationships with external stakeholders (marketing, commercial, communications and community teams) and with media agencies.

Experiences & Skills required

• Experience in developing and landing differentiated brand activations across digital and traditional channels for the biggest projects that deliver for the retailer and their shoppers.
• Harness relevant shopper insights and turn into strategic actions.
• Understand retailer dynamics and strategy & put the shopper at the centre of what we do.
• Engage stakeholders, working with agencies, customers, colleagues, and experts.
• Track and evaluate activations and ensure that learnings are shared internally, delivering against KPI's and driving return on marketing investment.
• Be comfortable challenging retailer media agencies & media sales managers on their media offering and carry ambition to always better what has been done before.
• Use Kantar, PDC, CMI & Nectar SIP/Pollen to understand shopper execution performance and category dynamics to enhance future campaigns.
• Stay current with new ways of shopping and media associated with an omnichannel world through regular store visits and online walk throughs.
• Strong budget management skills, ensuring campaigns are executed to budget and with accurate forecasts, as well as the ability to raise Purchase Orders.
• Able to communicate in a compelling and persuasive manner, delivering inspiring category-based sell in stories to retailers.

Additional Information

Occasional UK based travel required to the retailer's head office and for meetings in the London office.

Kingston working environment

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen
• A Gym is available for use on the Ground Floor (with subscription).
• Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.