SEO Specialist

RM Staffing B.V.; Welwyn Garden City; On-site; GBP 35,000 - 50,000; Full time

Job summary

A marketing agency in Welwyn Garden City is seeking a skilled SEO Specialist to optimize website content and implement effective SEO strategies. The ideal candidate will have 2–5 years of SEO experience, strong analytical skills, and proficiency with various SEO tools. This role offers the opportunity to work with cross-functional teams and drive organic growth.

Qualifications

• 2–5 years of experience in SEO, either agency or in-house.
• Strong understanding of search engine algorithms.
• Proficiency in tools like Ahrefs and SEMrush.
• Experience with CMS platforms such as WordPress or Shopify.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Optimize website content and technical SEO.
• Conduct competitive analysis and keyword research.
• Monitor site performance using analytics tools.

Skills

Search engine optimization

Analytical skills

Project management

Communication

Tools

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Job description

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We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

Develop, implement, and manage comprehensive SEO strategies that align with business goals.

Conduct competitive analysis to identify gaps and opportunities in search.

Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

Optimize website content, meta tags, headers, internal linking, and images.

Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

Develop and manage link-building campaigns, outreach, and partnerships.

Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

Provide monthly SEO reports with insights and recommendations.

Must-Haves

2–5 years of experience in SEO (agency or in-house).

Strong understanding of search engine algorithms and ranking factors.

Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

Knowledge of HTML/CSS and technical SEO principles.

Strong analytical and problem-solving skills.

Excellent communication and project management skills.

Nice-to-Haves

Experience with international SEO or large-scale enterprise websites.

Familiarity with A/B testing tools and CRO practices.