SEO Specialist

Stoneacre Motor Group; Thorne; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive firm in Thorne is seeking an experienced SEO Specialist to enhance search engine performance. The specialist will strategize, analyze, and execute multiple SEO projects to boost organic visibility. Candidates should bring agency or in-house digital marketing experience and a proven track record in SEO. The role offers comprehensive training, a competitive salary, career progression, and a supportive workplace culture.

Benefits

Industry leading competitive salary

Training and development programmes

Career progression opportunities

Contributory workplace pension scheme

Uniform provided

Long service reward

Employee discounts

Wellness programme

Free parking

Qualifications

• Experience improving organic search visibility.
• Ability to perform comprehensive keyword research.
• Ability to report on SEO action and results.

Responsibilities

• Create and execute multiple SEO strategies.
• Perform website audits to identify growth areas.
• Identify high-quality backlinks.

Skills

Analytically minded

Proficient in SEO tools (Google Analytics, SemRush)

Ability to work independently

Effective communication skills

Knowledge of white and black hat SEO techniques

Up-to-date with industry techniques

Education

Experience in digital marketing agency or in-house capacity

Tools

Google Analytics

SemRush

Job description

About The Role…

We are hiring an experienced SEO Specialist to join the in-house Digital Marketing Team at Stoneacre's Head Office in Thorne, Doncaster.

The role requires someone to be able to hit the ground running and take hold of multiple SEO projects, constantly improving our search engine performance across the board through white hat techniques and wholesome ideas.

Strategy and analysis will be the two main components to ensuring successful results, comprehensively auditing web properties before creating four-weekly plans to action.

Meanwhile, working with stakeholders and fellow colleagues will also be vital to making progress, with the former important to getting a solid idea of the needs of the business.

The ideal candidate will have experience working on campaigns in a digital agency or in an in-house capacity, whilst also having a track record of improving organic search visibility over time.

Do we have your interest…?

Here at Stoneacre we are committed to creating a diverse and inclusive workplace. It is our ambition to make Stoneacre the best place to work because we recognise that it is our people who make Stoneacre a success. So, what is in it for you?

• Industry leading competitive salary
• A range of training and development programmes
• Industry leading career progression opportunities
• Contributory workplace pension scheme
• Uniform provided
• Long service reward
• Customer introduced reward
• Employee discounts
• Access to discounts on retailers, restaurants, holidays and much more
• Wellness programme
• Free parking

An average day as a SEO Specialist…

• Creation and execution of multiple SEO strategies across our B2C web properties
• Will need to consider the likes of: landing page/keyword performance; conversion optimisation; content quality; audience/device groups; technical set-up
• Carry out comprehensive keyword research
• Perform thorough website audits and identify areas for growth/repair
• Report on work actioned in previous period and show evidence of results
• Identify and acquire high-quality backlinks
• Work with Stakeholders directly to gauge what's best for the company and maximise marketing potential
• Work with in-house Copywriter to create high quality content which is purposeful, useful for users and meets search engine criteria
• Create own content if work schedules require

About You…

• Analytically minded
• Proficient in using SEO/marketing tools, such as Google Analytics & SemRush or similar
• Able to work with others to maximise impact of work, but must also be a self-starter and work on own initiative
• Able to communicate new ideas clearly as part of a group
• Able to identify both white and black hat SEO techniques, actioning only those which comply with Google guidelines and best practices
• Must be able to keep up to date with the latest SEO/industry techniques through self-scheduled R&D
• Desired but not essential: being able to identify good (and bad) user experience on a website will be advantageous
• Desired but not essential: knowledge of the automotive industry
• We want you to love what you do – The rest will come naturally.

What ‘extra' can you bring to the role?

• Essential: you will have worked in a digital marketing agency or within an in-house marketing department working in a similar capacity
• Essential: will be able to show a proven track record of success within SEO