SEO Specialist

Dr. Martens; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading footwear company in London is seeking an SEO Specialist to spearhead their global Organic Search strategies. You will develop and execute local SEO tactics, conduct keyword research, and improve website performance. The ideal candidate has proven SEO experience and strong analytical skills. This position offers hybrid working arrangements and various employee benefits including generous discounts and private healthcare.

Benefits

Hybrid working

Free pair of Docs

65% off all Docs

Private healthcare

Dedicated culture team

2 paid volunteer days per year

Qualifications

• Proven SEO experience in a results-focused environment.
• Experience devising successful outreach campaigns.
• Strong analytical skills to identify trends and insights.

Responsibilities

• Lead the SEO channel and develop organic search strategies.
• Conduct keyword research and manage link building efforts.
• Oversee local marketing strategies and audit website performance.

Skills

SEO experience

Keyword research

Link building

Technical SEO

Google Analytics

Collaborative skills

Tools

Google Search Console

Screaming Frog

Search Metrics

Job description

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

The SEO Specialist for the US and EMEA regions, will play a crucial role in leading our global Organic Search channel. You will collaborate closely with the regional Ecom teams as well as Global Digital Marketing to develop, implement, and execute effective local SEO strategies.

As our SEO Specialist you will be responsible for:

• Spearheading the SEO channel, developing and executing organic search strategies while reporting on key domain performance across America and EMEA.
• Leading in all aspects of SEO, including keyword research, link building, website auditing, and delivering actionable recommendations from both a content and technical perspective.
• Overseeing local marketing strategies, including management of services like Google My Business.
• Partnering with internal stakeholders to ensure effective communication of SEO campaign results.
• Providing internal SEO training for global and regional teams.
• Monitor the technical health of each website and provide in depth technical audits with recommendations

THE STUFF THAT SETS YOU APART

Put simply, for this role the key things we’re looking for are:

• Proven SEO experience in a results focused, client or agency side organisation
• Experience of devising and overseeing successful outreach campaigns in partnership with PR and Social Media departments.
• Experience with SEO Tools - Google Search Console, Link Analysis (e.g. Majestic SEO/Open Explorer) Crawler Software (e.g. Screaming Frog and Deepcrawl). Search Metrics, Search Engine Business Listings (e.g. Google My Business and Bing Places)
• A good understanding of Google Analytics 4 and Google Analytics API for Google Spreadsheets
• An excellent number cruncher, able to get underneath the skin of data and easily identify trends, insights and produce actions
• A cross functional collaborator, with experience building collaborative relationships

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome to the family free pair of Docs
• 65% off all Docs
• Award-winning ‘Buy As You Earn’ Dr. Martens share plan
• Private healthcare
• A dedicated culture team
• 2 paid volunteer days per year
• Amazing Camden based offices with roof terrace overlooking the canal

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.