SEO Specialist

RM Staffing B.V.; Bradford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A staffing agency in the United Kingdom is seeking an experienced SEO Specialist to enhance website optimization and content strategy. In this role, you will develop and implement comprehensive SEO strategies, conduct competitive analysis, and optimize both on-page and off-page elements for better search visibility. The ideal candidate has 2-5 years of relevant experience, is proficient with SEO tools and CMS platforms, and possesses strong analytical and communication skills. This position is integral to driving organic growth and improving overall traffic performance.

Qualifications

• 2–5 years of experience in SEO, either agency or in-house.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with various SEO tools.
• Experience with CMS platforms like WordPress or Shopify.
• Knowledge of HTML/CSS and technical SEO principles.

Responsibilities

• Develop and manage SEO strategies aligned with business goals.
• Optimize website content and meta tags.
• Conduct technical audits and troubleshoot SEO issues.
• Manage link-building campaigns and monitor backlinks.
• Provide monthly reports with insights and recommendations.

Skills

SEO strategies

Analytics tools

Problem-solving

Communication skills

Project management

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

Screaming Frog

WordPress

Job description

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

1. Strategy & Execution

   Develop, implement, and manage comprehensive SEO strategies that align with business goals.

   Conduct competitive analysis to identify gaps and opportunities in search.

   Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

   Optimize website content, meta tags, headers, internal linking, and images.

   Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

   Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

   Develop and manage link-building campaigns, outreach, and partnerships.

   Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

   Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

   Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

   Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.

   Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

   Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.