SEO Content Writer

Visualsoft | Shopify Plus Partner | Full Service Agency; Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading eCommerce agency is seeking a talented SEO Content Writer to create engaging, search-optimised content. The position offers hybrid work from locations including Manchester and provides competitive salary and unlimited paid holidays. Responsibilities include writing web content, conducting keyword research, and collaborating with the SEO strategy team. Ideal candidates have web writing experience and a good understanding of SEO practices.

Benefits

Competitive salary

Unlimited paid holidays

Hybrid working

Medicash Cash Plan

Employee Assistance Programme

Dog-friendly workspaces

High-performance MacBook

Monthly treats

Free breakfast and drinks

Friday afternoon drinks

Pension scheme

Paid volunteering days

Cycle to work scheme

Regular team social events

Training & development

Qualifications

• Experience writing for the web.
• Strong understanding of content for diverse audiences.
• Attention to grammar, spelling, and blog structure.

Responsibilities

• Write optimised content for landing pages and blogs.
• Conduct thorough keyword research.
• Support with client communications and project delivery.

Skills

Writing for the web

Understanding of SEO

Time management

Communication skills

Creative content ideas

Job description

Overview

Are you a creative wordsmith with a passion for crafting content that not only engages but also ranks? We're looking for a talented SEO Content Writer to join our team on a hybrid basis from one of our key sites in Stockton, Newcastle, or Manchester. In this role, you'll play a pivotal part in creating compelling, search-optimised content that drives visibility, boosts online performance, and helps our clients stand out in competitive markets.

As an SEO Content Writer, you'll be responsible for creating high-quality, strategically optimised content across various formats and platforms. You'll play a key role in implementing content strategies, conducting thorough keyword research, and supporting client-facing activities to drive measurable results.

Primary Duties

Responsibilities

• Write optimised landing page content, including keywords and internal links
• Write optimised blog content, including keywords, internal links, optimised titles, and embedded images
• Create content for a range of audiences, including B2C and B2B customers, with an understanding of the full funnel and how to write for every stage
• Possess strong research capabilities to inform content creation
• Proactively lead content planning for a wide range of content types, spanning all areas of the marketing funnel, including in-depth keyword research, understanding of intent types, and a deep understanding of personas
• Create written content for content marketing campaigns
• Create content for Online Marketing channels, including Marketplaces, Social, and Email
• Upload content to the relevant areas of the client's site using platforms such as Shopify and Magento, and Visualsoft
• Work closely with SEO Strategy and the wider team to support quarterly and yearly content strategy creation
• Carry out keyword research using various tools (Google Keyword Planner, Ahrefs, SEM Rush)
• Create brand and customer personas with an understanding of purchasing motivations, pain points and blockers across multiple personas
• Support with client-facing meetings with an SEO Account Director present
• Manage your own workload and maintain individual and team KPIs
• Be responsible for own time and task management, ensuring efficient project delivery
• Demonstrate the ability to meet deadlines and manage multiple projects simultaneously
• Work with designers & developers to create on-site content pieces (CMS pages, guides, interactive content)
• Own client communications relating to Content approvals, showcasing a deep understanding of the value proposition and relationships with clients
• Provide assistance with tracking, reporting, and providing detailed analysis of content performance
• Attend & deliver presentations in client-facing meetings independently if needed
• Spot opportunities for content to be activated in multi-modal formats across various other marketing channels
• Continually expand knowledge & understanding of wider SEO practices

Requirements

• Experience writing for the web
• A good understanding of how to create content that attracts a range of audiences and personas
• Basic knowledge & understanding of wider SEO practices or willingness to learn
• A meticulous approach to grammar, spelling, blog structure, and providing the highest-quality copy possible
• Ability to come up with creative content ideas
• Excellent time management and communication skills
• A willingness to learn how wider SEO (including technical, outreach & strategy) works alongside content creation
• Ability to foster strong relationships at all levels

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays
• Hybrid working
• Medicash Cash Plan - covering medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Dog-friendly workspaces in Stockton on Tees and Manchester
• A high-performance MacBook
• VS Perks with monthly treats, including vouchers for various brands
• Free breakfast, fruit, drinks, and protein shakes
• Friday afternoon drinks
• Pension scheme
• Paid volunteering days
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce agencies we'd love to hear from you.

By applying you implicitly consent to us processing your personal data for review for this vacancy only.

Our Values

We champion our clients
We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team
We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve.

We create change
The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We Care About What Matters
We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet.

Talent Hunter Referral Bounty - £250
Help us find the right talent to join our team, and get a reward if your referral is hired. If they land the job with us as a direct result of your referral, you receive the bounty.

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We welcome applications from all sections of the community.