SEO Content Writer

Centric Talent; Blackburn; On-site; GBP 40,000 - 45,000; Full time

Job summary

A recruitment agency is looking for an SEO Content Writer to join a client in Blackburn. The role involves creating quality content, optimizing for SEO, and collaborating with cross-functional teams. Flexible hours and hybrid working options are available. Ideal candidates will have strong writing skills, a background in SEO, and experience in e-commerce content creation. Salary ranges from £40,000 to £45,000 dependent on experience.

Qualifications

• Solid understanding of SEO fundamentals and ability to apply them.
• Experience in writing diverse content types.
• Proven success in optimizing content for search engines.

Responsibilities

• Create engaging website content to improve organic search rankings.
• Collaborate on content strategy and optimize current content.
• Analyze content performance and suggest ongoing improvements.

Skills

On-page SEO elements

Exceptional written English skills

Versatile copywriting skills

SEO success track record

Interpreting search intent

Experience using Semrush

Collaboration with cross-functional teams

Organisational skills

Attention to detail

E-commerce content experience

HTML formatting

Tools

Wordpress

Magento

Google Analytics

Google Search Console

Job description

Overview

Job role: SEO Content Writer

Location: Blackburn (possible hybrid working available)

Salary: £40,000 - £45,000 DOE

Hours: Flexible working hours Monday to Friday between 08:00 and 18:00

Company

Centric Talent are currently recruiting for an SEO Content Writer for our client, who since 2008, have been transforming the lives of thousands of smokers and vapers with their amazing combination of e-liquids, devices and of course their expert team.

Responsibilities

• Create and develop high-quality, engaging website content across core web pages (including product pages, category pages, and landing pages) and blog posts to achieve high organic search rankings.
• Collaborate with the Head of Ecommerce on continuous content strategy, which involves identifying new keywords, optimising current pages, and proposing new content to secure higher rankings and maximise search visibility.
• Collaborate closely with cross-functional teams (including Marketing, Design, and Product & Technical) to source necessary information and make certain all content is comprehensive, accurate, and fully aligned with product specifications and business goals.
• Analyse content performance and SEO metrics to inform ongoing optimisation and improve search visibility and conversion rates.
• Ensure all content aligns with brand tone and voice while adapting style appropriately across different content types and audiences.

Required Skills

• Solid understanding of fundamental on-page SEO elements, like keyword targeting, meta titles, meta descriptions, and interlinking, and know exactly how to weave them naturally into all content.
• Exceptional written English skills with the versatility to write both well-researched, properly cited blog content and persuasive, on-brand product copy.
• Demonstrable and versatile copywriting skills across a range of digital mediums (e.g., product copy, blog content, guides and email).
• A strong track record of success in SEO, demonstrable via a comprehensive content portfolio. You must be able to describe, or preferably show via a case study, the process you followed to successfully rank a page for a target search term.
• Strong ability to interpret search intent and user behaviour to create content that meets both audience needs and business objectives.
• Experience using Semrush for keyword research and content analysis, or the ability to learn this tool quickly.
• A proven ability to work collaboratively with cross-functional teams (e.g., Design, Marketing, Product & Technical).
• Highly organised and able to successfully manage multiple content projects simultaneously, while working effectively within a fast-paced, agile environment.
• Exceptional attention to detail and a strong commitment to delivering high-quality, polished content that meets both SEO and brand standards.
• Proven prior experience working within an e-commerce team, specifically producing and managing content for a website.
• Basic understanding of HTML formatting and best practices for web publishing.

Desirable Skills

• Experience of ecommerce platforms, particularly Wordpress and Magento.
• A genuine passion for e-commerce, digital marketing, and keeping up-to-date with the latest industry trends and best practices.
• Familiarity with Google Analytics and/or Google Search Console to independently review content performance metrics.

Apply

If you feel you have the relevant experience, we’d love to hear from you. Apply today!