Senior Viral Marketing Lead: Shape Explosive Artist Growth

Warner Music Group; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading global music company is seeking a Senior Viral Marketing Manager to lead viral storytelling and engagement strategies for top artists. The role demands an understanding of internet culture and platform dynamics to create impactful campaigns that foster audience growth. Ideal candidates will have a proven track record in managing social media campaigns and building strong relationships across the music and creator communities.

Qualifications

• Proven track record of driving breakthrough social and creator campaigns.
• Deep knowledge of short-form platforms and the creator economy.
• Confident leader with excellent relationship-building skills.

Responsibilities

• Lead viral strategy and execution for priority artists.
• Oversee creator and fan-first tactics.
• Track and amplify early traction through data-led insights.

Skills

Understanding of internet culture

Campaign management

Relationship-building

Analytical skills

Creative thinking

Job description

A leading global music company is seeking a Senior Viral Marketing Manager to lead viral storytelling and engagement strategies for top artists. The role demands an understanding of internet culture and platform dynamics to create impactful campaigns that foster audience growth. Ideal candidates will have a proven track record in managing social media campaigns and building strong relationships across the music and creator communities.