Senior Sales Executive, Covering Italy

Roycgroup; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading European B2B financial technology company is seeking a Sales professional to drive commercial growth across markets. The ideal candidate will have 5-10 years of B2B sales experience, particularly in financial institutions, and will be tasked with building market presence from scratch. This high-impact role offers competitive compensation and an opportunity for significant professional growth.

Benefits

Competitive compensation

Equity participation

High-impact role with visibility

Qualifications

• 5-10 years of experience in B2B sales in financial tech.
• Strong experience in building markets from scratch.
• Comfortable in high-responsibility environments.

Responsibilities

• Develop and execute a country-specific go-to-market plan.
• Segment and map local markets for potential clients.
• Mentor junior team members and improve sales effectiveness.

Skills

B2B sales experience

Understanding of private markets

Experience with CRM systems

Proficiency in Italian

Analytical skills

Tools

HubSpot

ZoomInfo

Job description

ROYC is a leading European B2B financial technology company that provides a complete private markets operating system, empowering private equity firms, banks, wealth managers, and multi-family offices to seamlessly access, distribute, and manage private investments at scale.

As private markets expand, private equity General Partners, Banks, Wealth managers and Multi-Family Offices, require scalable, technology-driven solutions to manage complexity, optimize fund operations, and deliver exceptional client experiences.

ROYC combines state-of-the-art private markets technology with tailored fund structuring and investment solutions. Its intuitive, scalable platform replaces manual processes with automation and real-time data access, transforming how private market investments are managed across the entire fund lifecycle.

Role

We’re looking for a resourceful and highly structured Sales professional to help drive ROYC’s commercial growth across key European markets. This is a hands-on role for someone who thrives in building from scratch — building a specific region or client segment and developing a go-to-market strategy from the ground up together with other senior sales.

You will take full process ownership from mapping the addressable market to defining how ROYC engages and activates local networks. This includes segmenting client types, identifying key targets, managing cold outreach, and creating presence via industry events, partnerships, and network effects.

This is not a passive sales role — we’re looking for a doer used to outbound sales who is analytical, strategic, and relentlessly focused on execution.

What You’ll Do

Lead Client Acquisition & Deal Execution

• Develop and own a country specific GTM plan – Italy and potentially other countries depending on merits and languages - working in close partnership with our Italian sales as well as allocated SDRs.
• Market mapping and segmentation: Use tools like LinkedIn, AI-based search tools, and CRM platforms to map the local market: banks, wealth managers, private equity firms, and other potential partners.
• Build a target list of priority accounts, segmenting by type, size, and likelihood of conversion.
• Define and execute a city-by-city or segment-by-segment rollout strategy, balancing cold outreach with warm introductions and brand-building tactics.
• Design an outreach strategy combining direct prospecting, industry events, partnerships, and senior advisor-led introductions (you’ll identify and bring on senior advisors for local credibility).
• Build early network effects within local private markets ecosystems — identifying hubs, nodes, and amplifiers.
• Efficiently manage your sales funnel and report in a structured way on progress, learnings, and refinements to the agreed GTM strategy.

Mentorship & Team Collaboration

• Mentor and day-to-day support for junior team members supporting their development and readiness.
• Share best practices, provide deal coaching, and help institutionalise commercial excellence.
• Actively share knowledge and GTM feedback loops to improve sales process effectiveness.

What We’re Looking For

• 5-10 years of relevant experience in B2B sales, ideally selling software or technology solutions into financial institutions such as banks, private banks, asset managers, multi-family offices or private equity GPs.
• Understanding of private markets products and value chain.
• Strong experience in new market development or building a commercial region from scratch.
• Experience using modern CRM systems (e.g. HubSpot) to manage a structured sales pipeline, track KPIs, and drive conversion at each stage.
• Experience working in close partnership with Sales Development Representatives (SDRs) qualifying leads in the early phase of the funnel.
• Ability to design and execute outreach cadences/campaigns using multi-channel strategies — including cold email, LinkedIn automation, warm introductions, and events.
• Experience working with sales intelligence tools (e.g. ZoomInfo, Clay, Apollo) and AI-based research to continuously refresh the addressable market and identify new leads.
• Comfortable working in low-structure, high-responsibility environments — you’re a builder, not a maintainer.
• Analytical and organized — able to clearly articulate funnel mechanics, sales methodology and how to optimize pipeline performance.
• Entrepreneurial mindset and a proactive, self-starting attitude.
• Native Italian speaker and fluent in English. Additional languages such as Spanish is a plus.
• Opportunity to build a market from the ground up in one of the most exciting corners of fintech and wealth tech.
• Join a top-tier team with deep expertise in both private markets and enterprise technology.
• High-impact role with visibility and ownership from day one.
• Competitive compensation, strong performance upside, and equity participation.

Why ROYC

• Opportunity to build a market from the ground up in one of the most exciting corners of fintech and wealth tech.
• Join a top-tier team with deep expertise in both private markets and enterprise technology.
• High-impact role with visibility and ownership from day one.
• Competitive compensation, strong performance upside, and equity participation.