Senior Product Marketing Manager, Sage Developer

The Sage Group plc; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading software company is seeking a Senior Product Marketing Manager to drive growth strategies for its developer offerings. This role involves shaping product propositions, collaborating with various teams, and representing the company globally. The ideal candidate has proven experience in launching APIs and developer platforms and excellent communication skills. This position offers a hybrid working model and comprehensive benefits.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer through our Sage Foundation

Flexible work patterns and hybrid working

Qualifications

• Proven experience in customer- and commercially-led Product Marketing roles.
• Expertise in launching developer platforms and APIs.
• Strong content creation and storytelling ability.

Responsibilities

• Develop a deep understanding of new API/SDKs and solutions.
• Act as a key stakeholder for the Sage Developer suite.
• Define customer value propositions for revenue growth.

Skills

Product Marketing

API and Developer Platforms

Market Knowledge

Communication Skills

Content Creation

Job description

Overview

We're looking for a Senior Product Marketing Manager to join our global Sage Platform Product Marketing team. In this role, you'll own the creation and delivery of disruptive value propositions for our Sage Developer Program, and global API, SDK, AI Agent and Data third party offerings. You'll combine strategic insight, creativity, and commercial acumen to position Sage as the platform of choice for developers and partners. You'll be responsible for bringing clarity to complex propositions, telling compelling stories, and enabling regional go-to-market success. With a focus on growth, innovation, and customer impact, this is your chance to make a real difference at the forefront of Sage's innovation strategy. At Sage, we're passionate about breaking boundaries and reimagining the way businesses work. Our Network and Platform team creates the developer-first experiences and solutions that shape the future of business technology. Location - Hybrid, 3 days per week out of our Newcastle, Winnersh or London office.

Responsibilities

• Develop a deep understanding of new API/SDKs, AI agents, data services, and third-party solutions and shape the launch propositions.
• Act as a key stakeholder in bringing the Sage Developer and Partner suite of solutions to market, collaborating across engineering, business strategy, partner, and product teams.
• Build market knowledge, competitor intelligence, and detailed developer personas to inform strategy.
• Define customer value propositions, including pricing and packaging frameworks, to support revenue growth.
• Deliver regional go-to-market plans including messaging, positioning, and channel strategies.
• Optimise in-market propositions, exploring upsell, cross-sell, and migration opportunities.
• Partner with Product Management to ensure customer insights drive strategy and innovation.
• Represent Sage globally as an ambassador, contributing to thought leadership, events, analyst engagement, and media.

Qualifications

• Proven experience in customer- and commercially-led Product Marketing roles with a track record of driving growth strategies.
• Expertise in launching developer platforms, APIs, and app store/marketplace propositions, disrupting markets with innovative ideas.
• Deep knowledge of building API and data-driven propositions with an understanding of customer challenges and competitor landscapes.
• Experienced in product marketing methodologies (e.g., Human Centred Design) combined with strong marketing and communications skills.
• Proven success in launching products in competitive technology markets.
• Excellent communication skills with the ability to engage executive leadership and diverse stakeholders.
• Strong content creation and storytelling ability with a track record of thought leadership.

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working