Senior Product Marketing Manager – Financial Services (Savings & Investments)

Tide; United Kingdom; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A financial management platform is looking for a Senior Product Marketing Manager to own the go-to-market strategy for their Savings and Investments product portfolio. This role involves driving revenue growth, conducting customer research, and collaborating with various teams. Candidates should possess significant experience in product marketing, especially within fintech or financial services. Benefits include flexible work arrangements and comprehensive support for team well-being.

Benefits

25 days of paid annual leave

3 additional days for volunteering or L&D

Share options

Employer pension contribution

Extended parental leave

Mental health support via Plumm

One-off home office setup budget

Global remote work – up to 90 days per country outside the UK

Team socials and offsites

Sabbatical leave options

Option to keep your work device permanently

Qualifications

• 7+ years of experience in product marketing or commercial strategy.
• Proven success in driving commercial outcomes for financial products.
• Strong analytical skills with experience using data in marketing.

Responsibilities

• Own revenue growth for Savings and Investments products across markets.
• Conduct research on customer behavior and competitive dynamics.
• Develop marketing plans and execute go-to-market strategies.

Skills

Product marketing

Commercial strategy

Go-to-market execution

Analytical skills

Project management

Job description

Senior Product Marketing Manager – Financial Services (Savings & Investments)

United Kingdom

ABOUT TIDE

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Tide is launched in 2017 and is used by over 1 million small businesses across the world. It is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

The Financial Services team at Tide is a multi-disciplinary group focused on delivering propositions that help Tide members to grow their businesses through new financial products. With a specific focus on savings, investments and merchant acquiring opportunities, the team brings together product, engineering, operations and data analytics expertise to bring new member experiences to market.

ABOUT THE ROLE

As a Senior Product Marketing Manager within our Financial Services team, you will own the go-to-market strategy and commercial success of Tide’s Savings and Investments product portfolio. Reporting directly to the UK CEO, you’ll work across multiple markets, collaborating closely with Product, Engineering, Marketing, and other cross-functional teams to drive growth, product adoption, and customer engagement.

This is a highly strategic and hands-on role requiring deep domain knowledge, commercial acumen, and a sharp understanding of customer needs across different regions.

SOME OF THE THINGS YOU’LL BE DOING

• Multi-Market Revenue Ownership: Own and drive revenue growth for our Savings and Investments products across key markets. Set and deliver on commercial goals by aligning product development, pricing, and go-to-market strategies.
• Customer & Market Insight: Conduct in-depth research into customer behaviour, competitive dynamics, and regulatory landscapes across multiple regions. Use insights to guide product positioning and commercial decision-making.
• Product Strategy & Development: Partner with global Product Managers to shape the roadmap for our Savings and Investments offerings. Ensure relevance across markets while maintaining compliance and consistency with Tide’s global vision.
• Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing. Work with regional teams to tailor initiatives for local audiences.
• Content & Collateral Creation: Develop high-impact content and sales materials that clearly communicate value propositions and comply with relevant regulatory requirements.
• Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
• Stakeholder Management: Be the central point of coordination across global and local teams to ensure strategic alignment and timely delivery of marketing initiatives.

WHAT WE ARE LOOKING FOR

• 7+ years of experience in product marketing, commercial strategy, or go-to-market roles, ideally within fintech, SaaS, or financial services.
• Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
• Strong analytical skills, with experience using data to shape marketing and product strategies.
• Excellent project management and stakeholder engagement abilities across global, cross-functional teams.
• A global mindset with experience localizing offerings and navigating compliance requirements across markets.
• Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed.
• A proactive, hands-on approach—you take ownership and work backwards from outcomes.

WHAT YOU WILL GET IN RETURN

• 25 days of paid annual leave
• 3 additional days for volunteering or L&D
• Share options
• Employer pension contribution
• Extended parental leave
• Mental health support via Plumm
• One-off home office setup budget
• Global remote work – up to 90 days per country outside the UK
• Team socials and offsites
• Sabbatical leave options
• Option to keep your work device permanently (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [e-mail]. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.