Senior Product Marketing Manager

Executive Integrity; United Kingdom; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading global SaaS firm is seeking a Senior Product Marketing Manager specializing in the maritime sector. This role involves owning market segmentation, crafting value propositions, and leading sales enablement efforts. Ideal candidates have 7-10 years of B2B product marketing experience, preferably in global SaaS environments, and a strong ability to make data-driven decisions. The position offers attractive compensation, 30 days paid leave, comprehensive health insurance, and a vibrant workplace culture.

Benefits

30 days paid leave

Comprehensive family health insurance

Pension and bonuses

Vibrant startup perks (yoga, coaching, events)

Strong culture of autonomy and growth

Qualifications

• 7-10+ years of B2B Product Marketing or GTM experience.
• Proven track record in global SaaS environments.
• Experienced in pricing experiments and launch orchestration.

Responsibilities

• Own and drive market segmentation for buyer personas.
• Shape and position the commercial narrative of the products.
• Lead sales enablement to deliver impactful marketing assets.
• Map competitors to establish clear competitive advantages.
• Influence pricing and packaging strategies with partners.

Skills

B2B Product Marketing

Global SaaS experience

Commercial thinking

Data-driven decision-making

Collaboration with C-level

Tools

SQL

BI Tools

Job description

Job title: Senior Product Marketing Manager (B2B SaaS, Maritime Tech)

Location: Greece (Athens or Hybrid)

Who are we recruiting for?

Executive Integrity is looking for a Qualified, Award-Winning Senior Product Marketing Manager to join a Unique, fast-growing global SaaS leader in the maritime sector. Our client is at a commercial inflection point, keen to scale rapidly across international markets and recognised as a Top Workplace for multiple consecutive years.

What will you be doing?

• Own and drive market segmentation: Define, segment, and clarify buyer personas (Owners, Traders, Tech Managers), setting strategy for commercial success.
• Shape and position the commercial narrative: Craft bold, creative, and credible value propositions, consistently telling a compelling story to inspire stakeholders.
• Lead sales enablement that moves outcomes: Deliver marketing assets with measurable impact, empowering teams and improving commercial results—think ROI frameworks, battlecards, and tactical sales content.
• Map competitors with assured clarity: Use data to establish clear competitive advantages, turning product strengths into winning commercial levers.
• Influence pricing & packaging strategies: Work directly with cross-functional partners to experiment, learn, and create packages that drive global growth.

Are you the ideal candidate?

• A motivated B2B Product Marketing or GTM expert (7‑10+ years), with strong commercial thinking and ability to build scalable frameworks from scratch.
• Proven track record in global SaaS environments—bonus if you’ve improved or rebuilt PMM/GTM in Maritime, Logistics, or Fintech.
• Brave facilitator, assured storyteller, and confident with data-driven decision-making (SQL/BI a plus).
• Strong collaborator who can challenge and support C-level leaders in a vibrant, high-performance setting.
• Experience with pricing experiments, launch orchestration, and discovery in emerging segments is highly valued.

What’s in it for you?

• Attractive compensation
• 30 days paid leave & comprehensive family health insurance
• Pension, bonuses, and vibrant startup perks (hybrid work, yoga, coaching, events)
• Strong culture of autonomy, growth, and creative success
• Work with a team recognised for its diversity, maturity, and strengths

Who are we?

Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.