Senior Product Marketing Manager

Sage; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading software company in the UK is looking for a Senior Product Marketing Manager to spearhead the strategic direction of Sage's product offerings. This pivotal role requires experience in product marketing, particularly within SaaS or financial software, and demands strong storytelling and analytical skills. The candidate will partner with key teams to ensure market fit and drive product adoption. This position offers a hybrid working model and comprehensive benefits that support personal and professional growth.

Benefits

Comprehensive health, dental and vision coverage

On-going training and professional development

Flexible work patterns and hybrid working

Qualifications

• Experience in product marketing or solutions marketing, ideally in SaaS or financial software.
• Deep understanding of the UK market with a proven ability to tailor strategies.
• Strong communication and writing skills.

Responsibilities

• Lead the strategic direction and rollout of Sage's product propositions.
• Partner with PM to define the strategic direction of the S50/100/200 category.
• Accountable for delivering deep customer insights and market expertise.

Skills

Product marketing

SaaS marketing

Strong storytelling

Analytical skills

Collaboration

Education

Bachelor’s degree in Marketing or Business

Master’s degree (preferred)

Tools

GenAI tools

Job description

Senior Product Marketing Manager

Job Description:

At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.

The Senior Product Marketing Manager, for SSM and Mobile App will lead the strategic direction, design and rollout of the Sage Sales Management (SSM) and S50 Mobile App propositions that extend our core Sage 50, 100, 200 product franchise (products) within the Small Division for NA, UKIA, France, Central Europe and Iberia.

This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.

You will partner with routes-to-revenue and go-to-market functions for the launch and expansion of SSM (and S50 Mobile App) in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of the new propositions that increase customer adoption, innovation and deliver against our customer promises in these market segment.

Location

Hybrid, 3 days per week out of Newcastle or London office.

Key Responsibilities

What Will I Be Doing?

You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK.

• Strategic direction of category: Partner with PM to define the strategic direction of the S50/100/200 category for the next 3-5 years, identifying opportunities to create new propositions aligned with market and regional requirements and commercial priorities.
• Define growth strategy for category: Builds a compelling growth strategy that captures the market opportunity and customer needs and turns them into actionable plans to drive revenue and market share growth.
• Market expertise and competitive landscape: accountable for deep understanding of markets segments, emerging trends, competitor strategies and products, identifying growth opportunities and turning that insight into clear, executable strategies for the new propositions in S50/100/200 space.
• Customer research and insights: accountable for delivering deep customer insights, conducted through qualitative and quantitative research, customer focus groups, interviews and Sales / CS feedback to guide future roadmap and proposition development for S100/200 category.
• Defines BU commercial priorities: accountable for working with R2R to understand local commercial opportunities / risks, coupled with customer and market insight, to define a commercial roadmap for new propositions that aligns to strategic direction of the S50/100/200 category.
• Pricing and packaging: accountable for the evolution of existing and development of new propositions based on clear customer and market needs. Owns packaging across all regions, partnering with regional stakeholders to define winning solutions.
• Value propositions, positioning and messaging: accountable for designing and building winning new value propositions, turning that into market leading, differentiated messaging that lands with our discrete audiences.

What We’re Looking For

We’re seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise.

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go-to-market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Your benefits

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

#LI-SW1

Function: Global Product Marketing

Country: United Kingdom

Office Location: Newcastle;London

Work Place type: Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [e-mail].

Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.