Senior Product Marketing Manager

Springer Nature; Greater London; Hybrid; GBP 94,000 - 110,000; Full time

Job summary

A leading publishing organization is looking for a Senior Product Marketing Manager to bridge product, sales, and marketing. This hybrid role involves developing GTM strategies, enhancing product messaging, and fine-tuning buyer personas to drive client success in tech-enabled environments. The ideal candidate will have extensive experience in product marketing, particularly in SaaS/DaaS/AI sectors, and excellent communication skills to work collaboratively across teams. Competitive salary and benefits provided, with a focus on diversity and inclusion.

Benefits

401k retirement savings plan

Tuition assistance

Comprehensive health benefits

Qualifications

• Significant experience in Product Marketing, especially in SaaS/DaaS/AI.
• Strong relationship management skills, particularly with senior leaders.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Research market trends and develop buyer personas.
• Define unique value propositions and craft compelling narratives.
• Develop and execute GTM plans for product launches.
• Create sales tools for effective product communication.
• Collaborate to develop product-focused content.

Skills

Marketing

Product Marketing

Communication

Customer Focus

Project Management

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce

Job description

Overview

Job Title: Senior Product Marketing Manager

Location: London, Dordrecht or New York - Hybrid Working

Application Deadline: Thursday 19th February 2026

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.

About the Role

We are seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. The AI Growth & Partnerships Senior Product Marketing Manager is the strategic and trusted business partner responsible for effectively bridging product, sales, and marketing. You'll own the product portfolio story by creating messaging and positioning, craft go-to-market strategies, developing buyer personas, conduct market research, enable sales teams with effective tools, and managing product launches to drive adoption and revenue.

Come and join a dynamic and customer focused organisation where your contributions will directly impact client success and company growth. You will have the opportunity to work with leading products and collaborate with talented teams across the business.

Role Responsibilities

• Market & Customer Understanding: In close collaboration with Customer Experience, research market trends, competitor landscapes, and develop detailed buyer personas to understand customer challenges.
• Product Messaging & Positioning: Define the unique value proposition and craft compelling narratives that resonate with target audiences.
• Go-to-Market (GTM) Strategy: Develop and execute plans for new product launches, including setting goals, defining metrics, and coordinating cross-functional teams.
• Sales Enablement: Create sales tools (e.g., presentations, battle cards) and training materials for sales teams to effectively communicate product value.
• Content Creation: Collaborate with marketing to develop product-focused content that highlights features and benefits.
• Cross-Functional Collaboration: Be a connector and bridge-builder in a global, matrixed organisation.

Experience, Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent demonstrable experience
• Significant demonstrable experience in Marketing, with an emphasis in Product Marketing
• Strong, demonstrable experience in the Marketing of SaaS/DaaS/AI products; strong affinity for and understanding of data and AI technologies/market
• Excellent communication and relationship management skills, particularly with senior and technical leaders
• Ability to collaborate effectively with cross-functional teams
• Experience with CRM and customer success platforms (e.g., Salesforce)
• Strategic thinking & data analysis
• Exceptional communication & storytelling
• Customer focus & empathy
• Project management

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at [e-mail] so we can make all necessary accommodations.

Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks. Afterwards, external applications will be progressed.

US employees are eligible for benefits including, but not limited to, medical, dental, vision, short and long term disability, life and AD&D insurance, tuition assistance, employee assistance program, paid vacation and sick time, flexible spending accounts, and a 401k retirement savings plan.

In order to comply with various pay transparency laws and legislations in the United States, the salary range and benefits for this position are included. This information is only applicable to US-based candidates and the actual salary offer may vary based on work experience, education, skill level and equity. Salary ranges differ by country due to various local market considerations. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.

US Annualized Base Salary Range: $130,000 - $150,000. This role is eligible for an annual performance-related bonus plan.

For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/

Disclaimer: Job postings and deadlines are subject to change.

US employees are eligible for benefits including, but not limited to, medical, dental, vision, short and long term disability, life and AD&D insurance, tuition assistance, employee assistance program, paid vacation and sick time, flexible spending accounts, and a 401k retirement savings plan.

Job Posting End Date: 19-02-2026