Senior Product Marketing Executive - Job Share

Leeds Building Society; Leeds; Hybrid; GBP 30,000 - 45,000; Part time

Job summary

A leading financial institution in Leeds is looking for a Senior Product Marketing Executive to join their Brand, Marketing & Corporate Affairs team. This role involves executing the mortgages marketing strategy, optimizing campaigns, and driving customer acquisition through personalized communications. The ideal candidate has product marketing experience, particularly in mortgages, alongside strong copywriting and communication skills. This position offers flexible working arrangements and various employee benefits.

Benefits

Annual bonus of up to 12%

Matched pension contributions up to 10%

26 days holiday plus bank holidays

Colleague Mortgage and Saver products

Electric vehicle / Cycle to Work scheme

2 days' volunteering per year

Qualifications

• Experience of product marketing ideally within a mortgage environment.
• Strong understanding of direct marketing tactics, especially email campaigns.
• Experience with A/B testing to optimize results.

Responsibilities

• Support the delivery of the mortgages marketing strategy.
• Execute and optimize multichannel marketing campaigns.
• Create personalized communications to drive customer acquisition.

Skills

Product marketing experience

Direct marketing tactics knowledge

A/B testing expertise

Strong copywriting skills

Excellent communication skills

Job description

Overview

We\'ve been helping our members save for their future and buy their own home since 1875. Join us and you\'ll play a big role in helping us to put home ownership within reach of more people, generation after generation.

It\'s a purpose that drives everything we do. And you can play your part too – join our Brand, Marketing & Corporate Affairs team as a Senior Product Marketing Executive in a job share role.

Responsibilities

How you\'ll make a difference

Working 21 hours across the week, you\'ll support the delivery of our mortgages marketing strategy, executing and optimising multichannel marketing campaigns, customer segmentation, and creating personalised communications to drive customer acquisition, conversion, and retention.

Qualifications

• Experience of product marketing ideally within a mortgage environment.
• Strong understanding of direct marketing tactics, especially email campaigns, segmentation, and personalisation strategies.
• Experience with A/B testing and analysing email campaign performance to optimise results.
• Strong copywriting skills with the ability to write clear, compelling, and personalised messaging for different customer segments.
• Excellent communication skills, with the ability to collaborate across teams and present findings to senior marketing leaders.

Benefits

• Annual bonus of up to 12%
• Matched pension contributions up to 10%
• 26 days holiday, plus bank holidays and holiday purchase scheme
• Colleague Mortgage and Saver products
• Electric vehicle / Cycle to Work scheme
• 2 days\' volunteering per year

We\'ll give you a place to belong with the support to learn, develop and shape a meaningful career.

Why choose us?

Our business is centred around our people. Our colleagues are at the heart of everything we do, as shown by our Inclusive Employers Gold accreditation in 2023 and 2025. We\'re committed to equal opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

You\'ll be joining a truly purpose-focused culture which helped us win the Leading with Purpose award at the 2023Business Culture Awards. This recognises how we\'ve embedded our purpose with our colleagues, and the actions we\'ve taken to put home ownership within reach of more people, generation after generation.

Why wait? Apply now

We\'d love to hear from you. But don\'t wait around - we may close the advert early and we\'d hate for you to miss out.

We\'re devoted to creating a culture and workplace that is representative of the communities we serve. If you\'d like to work with us but are unsure if you meet the full criteria for a role, please contact the recruiter so we can find out more about your skills and experience. We\'re committed to supporting you to be at your best - to discuss any reasonable adjustments we could make, please contact us on [e-mail].

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