Senior Product Manager

Grey Matter Recruitment; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading AdTech company based in Bolton is seeking a Senior Product Manager to spearhead product strategy and execution. You will lead a team and collaborate closely with Sales and Engineering to enhance advertising performance across various sectors. The ideal candidate has over 5 years of experience in product management and AdTech, with strong knowledge of Google Ads and B2B SaaS solutions. Enjoy a flexible and remote working environment while contributing to innovative product developments.

Benefits

Flexible working environment

Leadership responsibility

Direct partnership with executive

Qualifications

• 5+ years of product management and AdTech experience.
• Strong track record launching successful B2B SaaS products.
• Deep understanding of advertising metrics and ecosystems.

Responsibilities

• Lead product strategy and own MVP delivery.
• Partner with Sales to align with customer needs.
• Deliver high-impact product launches.

Skills

Product management

AdTech knowledge

Google Ads

B2B SaaS products

Analytics tools

Communication skills

Data-driven decision-making

Understanding of API

Tools

Google Ads reporting

Looker

FullStory

Job description

Senior Product Manager at AdTech Scale Up (Remote) Grey Matter Recruitment•Bolton, Greater Manchester, United Kingdom

Our client, an innovative and fast-growing AdTech company, is seeking a Senior Product Manager to drive the next stage of their product evolution. This organisation is a leader in digital advertising protection and performance intelligence, helping global brands maximise ROI across Google PPC, PMAX, and Affiliate Marketing channels.

Role

Reporting directly to the Chief Product Officer, you will take full ownership of product strategy, MVP planning, and launch execution. You’ll also manage a Product Owner and collaborate closely with Engineering, Sales, Marketing, and Customer Success. You’ll help shape the roadmap as the business expands its offering across e-commerce, retail, travel, gaming, and financial services - building products that deliver measurable improvements in advertising performance and revenue impact.

Key Responsibilities

• Lead product strategy as the company evolves into optimisation and performance-focused solutions
• Own MVP definition, delivery, and market rollout
• Partner closely with Sales to ensure alignment with customer needs and commercial opportunities
• Deliver high-impact product launches with strong value propositions
• Present roadmaps, feature specs, and performance insights to internal and external stakeholders
• Maintain deep market and competitive intelligence across the AdTech ecosystem
• Manage and mentor a Product Owner
• Conduct customer discovery across multiple verticals
• Define and track KPIs related to adoption, performance, and satisfaction

Desired Experience

• 5+ years of product management and 5+ years of AdTech experience (concurrent experience acceptable)
• Strong track record launching successful B2B SaaS products
• Deep understanding of Google Ads, PPC, PMAX, affiliate ecosystems, and advertising optimisation
• Strong command of key advertising metrics (ROAS, CPC, CAC, CTR, CPM, CVR, LTV, etc.)
• Experience with analytics tools such as Google Ads reporting; Looker or FullStory is a plus
• Exceptional communication skills across technical and non-technical audiences
• Strong analytical mindset and data-driven decision-making
• Understanding of API integrations and Agile methodologies

Bonus

• Experience building optimisation or AI/ML-powered AdTech solutions
• Background growing products across multiple verticals
• Industry thought leadership or published content
• Experience working with enterprise clients and complex sales cycles
• Previous startup or scale-up experience
• Google Ads certifications

What's on offer

• Direct partnership with the Chief Product Officer
• Leadership responsibility with a growing team
• Opportunity to influence strategy in a rapidly scaling AdTech organisation
• Flexible/remote working environment