Senior PPC Strategist – Comparison Sites (Gambling Experience Ideal)

CV Consulting Ltd; Milton Keynes; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading recruitment consultancy is seeking a Senior PPC Strategist to develop and lead paid media strategies in the competitive comparison markets. This hybrid/remote position offers a salary of £50,000–£55,000 and requires strong PPC expertise, ideally with experience in gambling or iGaming. You will have a strategic influence and mentor junior team members, helping to shape the future of the company's paid acquisition efforts.

Benefits

Flexible working environment

Opportunities for progression

Supportive team culture

Qualifications

• 4–6+ years’ PPC experience with a strong strategic focus.
• Proven success in competitive comparison sectors.
• Strong analytical and commercial mindset.

Responsibilities

• Define and lead PPC strategy across all markets.
• Identify new verticals, geographies, and audience segments.
• Develop frameworks for campaign structure and testing.
• Stay ahead of industry trends and competitor insights.
• Mentor junior PPC specialists and ensure best practices.
• Oversee performance reporting and deliver actionable insights.

Skills

PPC strategy development

Analytical mindset

Mentoring junior team members

Industry trend analysis

Job description

Senior PPC Strategist – Comparison Sites (Gambling Experience Ideal)

Salary: £50,000–£55,000
Location: Hybrid / Remote (UK-based)
Employment Type: Full-time

About Our Client

Our client is a fast-growing business operating in competitive comparison markets. They are looking for a strategic leader to shape the future of their paid acquisition efforts and drive growth across multiple verticals.

The Role

This is a senior, strategy-focused position where you’ll own the PPC vision, develop scalable frameworks, and identify new opportunities for expansion. If you have experience in comparison websites and ideally gambling, casino, sports betting, or iGaming, this is an exciting opportunity to make a significant impact.

Key Responsibilities

• Define and lead PPC strategy across all markets
• Identify new verticals, geographies, and audience segments
• Develop frameworks for campaign structure and testing
• Stay ahead of industry trends and competitor insights
• Mentor junior PPC specialists and ensure best practices
• Oversee performance reporting and deliver actionable insights

What We’re Looking For

• 4–6+ years’ PPC experience with a strong strategic focus
• Proven success in competitive comparison sectors
• Strong analytical and commercial mindset
• Experience mentoring junior team members

Desirable

• Gambling/iGaming PPC experience
• Knowledge of compliance (ASA, UKGC, Google Ads policies)
• International market expansion experience

What’s on Offer

• Salary of £50,000–£55,000
• Strategic leadership role with real influence
• Opportunities for progression and innovation
• Flexible working environment and supportive team culture

Keywords: Paid Media, Google Ads, Meta Ads, Aggregator Sites, Comparison Sites, Performance Marketing, Campaign Strategy, Ad Optimisation, Audience Targeting, Creative Testing, Digital Advertising, PPC, Digital Media