Senior PPC Manager

Numan; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading healthcare marketing firm in London is seeking a Senior PPC Manager to spearhead Paid Search strategy across Google and Microsoft Ads. You'll manage campaigns and optimize performance while collaborating with creative and data teams to maximize ROI. The ideal candidate has extensive PPC experience, strong analytical skills, and is comfortable using data platforms. This role offers opportunities to drive impactful campaigns in a dynamic environment.

Qualifications

• Extensive experience managing PPC at scale.
• Expertise in Smart Bidding and keyword strategy.
• Strong analytical skills with data platforms.

Responsibilities

• Own end-to-end PPC strategy across Google and Microsoft Ads.
• Lead campaign build, optimisation, and budget management.
• Run structured tests to improve conversion rates.

Skills

Managing PPC at scale

Smart Bidding

Analytical skills

Copywriting

Communication

Collaboration

Tools

Google Ads

Microsoft Ads

Looker

GA4

Amplitude

Job description

The role

We’re searching for a Senior PPC Manager to lead Paid Search strategy and performance across Google and Microsoft Ads. As part of Numan’s Marketing Centre of Excellence, you will be the go-to expert for all things PPC - ensuring campaigns efficiently reach high-intent audiences while driving scalable growth across every Numan condition.

You will blend hands‑on execution with strategic oversight, working closely with channel peers, Creative, and Data teams to develop full‑funnel, insight‑led campaigns that maximise ROI.

You’ll be:

• Owning end‑to‑end PPC strategy across Google and Microsoft Ads.
• Leading campaign build, optimisation, and budget management.
• Implementing and refining value‑based bidding strategies using Amplitude or first‑party data.
• Partnering with Product and Creative teams to ensure best‑in‑class ad copy, landing pages, and user journeys.
• Running structured tests to improve conversion rates, quality scores, and overall efficiency.
• Collaborating with Paid Social and SEO teams to share learnings and drive integrated growth.

We’re looking for someone who has:

• Extensive experience managing PPC at scale across Google Ads and Microsoft Ads.
• Expertise in Smart Bidding, RSAs, keyword strategy, and conversion tracking.
• Strong analytical skills and comfort using data platforms such as Looker, GA4, or Amplitude.
• Experience managing budgets and reporting performance to stakeholders.
• Excellent copywriting, communication, and collaboration skills.
• Knowledge of attribution models, Marketing Mix Modelling (MMM), and incrementality testing.

It’s a bonus if you have:

• Experience linking first‑party conversion data to ad platforms (e.g., CAPI).
• Familiarity with healthcare, regulated markets, or subscription models.
• Experience mentoring or managing other performance marketers.