Senior PPC Executive

ao.com; Bolton; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading UK retailer is seeking a Senior PPC Executive to manage and optimize PPC campaigns across Google Ads and Microsoft Ads in the mobile sector. The role requires strong analytical skills to analyze key metrics and improve performance, along with effective budget management and ad creation. Collaboration with teams for major campaign planning is essential. Benefits include 25+ days of holiday, pension contributions, discounts, well-being perks, and more.

Benefits

25 days holiday plus bank holidays

5% pension contribution

Discounted gym membership

VIP access to AO Arena

Enhanced family leave

On-site breakfast and coffee

2 paid charity days

Qualifications

• Hands-on experience with PPC campaigns in Google Ads and Microsoft Ads.
• Strong analytical skills and confidence with Excel.
• Ability to prioritize tasks effectively and hit deadlines.
• Great at explaining performance metrics to different stakeholders.
• Eager to learn and keep up with PPC trends.

Responsibilities

• Build and optimise PPC campaigns across Google Ads and Microsoft Ads.
• Analyze CTRs, CPAs, and conversion rates using analytics tools.
• Manage budgets and keywords effectively through regular reviews.
• Create compelling ad copy and test various elements for improvement.
• Monitor market trends and competitors using available tools.
• Collaborate with teams to plan major retail campaigns.

Skills

PPC campaign experience

Analytical skills

Excel proficiency

Organizational skills

Relationship building

Curiosity and adaptability

Tools

Google Ads

Microsoft Ads

Looker Studio

SA360

Job description

We’re on the lookout for a Senior PPC Executive to join our Commercial team and help us make big things happen in AO’s Mobile sector. You’ll be the driving force behind our PPC campaigns, managing everything from setup to optimisation across Google Ads and Microsoft Ads.

If you love digging into data, writing ads that grab attention, and finding smart ways to boost performance, this role is for you. It’s all about making sure our campaigns deliver the best bang for our buck while helping customers find the tech they love.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here's What You Can Expect To Be Doing

• Running PPC Campaigns: Build and optimise campaigns that really perform across Google Ads and Microsoft Ads, focusing on the mobile retail space.
• Crunching the Numbers: Dive into CTRs, CPAs, and conversion rates using tools like Looker Studio and Excel, then turn those insights into action.
• Managing Budgets & Keywords: Keep our spend efficient and our keywords sharp with regular reviews and smart allocation.
• Creating Ads That Pop: Write ad copy that stands out and test different headlines, descriptions, and CTAs to keep improving results.
• Keeping an Eye on the Competition: Stay ahead of market trends and competitor moves using Auction Insights and other tools.
• Working as a Team: Collaborate with commercial and analytics teams to plan campaigns for big retail moments like Black Friday and product launches.

A Few Things About You

• Hands-on experience with PPC campaigns in Google Ads and Microsoft Ads.. Bonus points if you’ve worked with SA360 or automated bidding tools.
• Strong analytical skills and confidence with Excel, turning data into clear, actionable insights.
• A natural organiser, able to juggle multiple tasks and prioritise effectively to hit deadlines.
• Great at building relationships and explaining performance in a way that everyone understands.
• Always curious and adaptable, keen to learn new trends and keep up with the fast-moving world of PPC.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.