Senior Paid Media Executive

Debenhams Retail; Manchester; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading retail brand is seeking a Senior Paid Media Executive for a hybrid role focusing primarily on Paid Social campaigns. The candidate will manage campaign performance across multiple global markets and support PPC activities. Ideal applicants should have over 3 years of experience in Paid Media, strong analytical skills, and be effective communicators. This position offers ample employee benefits including discounts and development opportunities.

Benefits

25 days holiday plus bank holidays

Discretionary bonus scheme

Flexible working hours

40% discount across 8 brands

Employee assistance programme

Learning and development support

Qualifications

• 3+ years of experience in Paid Media.
• Strong numerical, reporting and analytical skills.
• Ability to work to deadlines in a fast-paced environment.

Responsibilities

• Plan, implement, optimise and manage Paid Social campaigns.
• Support PPC account management and optimisation.
• Contribute to Paid Media strategies with a test and learn mindset.

Skills

Attention to detail

Creative eye

Reporting and analytical skills

Effective communication

Team player

Tools

Microsoft Office

Job description

Overview

Are you ready to join our movement? We are looking for a Senior Paid Media Executive to join our team. This role is hybrid across both the Paid Social and PPC channels, but will be predominantly Paid Social, with an 80 / 20 split of time across the two (flexible depending on channel projects and resource). Reporting into the Paid Media Manager, you will be responsible for leading on the day-to-day management of our Paid Social activity, across several global markets, and will also support with account management and optimisations across PPC. Say hello to a new era of modern sophistication... PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution. Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it\'s a statement. We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.

Responsibilities

• Plan, implement, optimise and manage our Paid Social campaigns for various markets across Meta, TikTok, Snapchat & Pinterest, keeping activity in line with budgets and KPIs.
• Support with PPC account management and optimisations to keep activity in line with budgets and KPIs.
• Contribute to the Paid Media strategies, with a test and learn mindset.
• Help drive our creative strategy, working closely with internal teams and external partners.
• Take responsibility for the implementation of our Paid Social testing roadmap.
• Contribute suggestions to our testing roadmaps.
• Support with our audience and targeting strategy.
• Own channel analysis and performance reporting.
• Carry out regular audits to ensure account hygiene, and to identify opportunities for growth.
• Assist in monitoring competitor activity.
• Stay across industry news and events, ensuring that we remain at the forefront of Paid Media advertising.
• Support the more junior members of the team to aid their development.
• Work closely with internal teams including digital, influencer and PR, creative, BI, etc.
• Work closely with external partners, including media owners, supporting agencies, and measurement partners.
• Proactively contribute to meetings and be able to manage relationships across internal teams and external suppliers.
• Carry out responsibilities in a timely and collaborative manner to support business goals.

Qualifications

• 3+ years of experience in Paid Media.
• Proficient in Microsoft Office.
• Strong attention to detail and a creative eye.
• Effective communicator.
• Effective team player.
• Strong numerical, reporting and analytical skills.
• Ability to work to deadlines in a fast-paced environment.

Benefits

• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension Scheme
• Flexible working hours
• Late start, early Friday finish
• Free parking
• Employee assistance programme including 24-hour confidential helpline
• Reward Platform with tailored benefits (Private Healthcare, Dental, Healthcare Cash Plans, Cycle2work, and more)
• Season Ticket Loans
• 40% discount across 8 brands, 20% discount on Debenhams
• Discount & Cashback portal
• Learning and development support and opportunities
• Payday drinks and ad hoc events throughout the year