Senior Organic Social Analyst

Dept Agency; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A digital marketing agency based in the UK is on the lookout for a skilled Senior Social Analyst. In this pivotal role, you will lead a high-performing team, design insightful reporting frameworks, and provide strategic guidance to clients. Ideal candidates will possess extensive experience in social media analytics, exceptional leadership skills, and a deep understanding of digital marketing strategies. The agency offers a hybrid working model and a supportive environment for growth and development.

Benefits

Flexible hybrid working policy

Choice of medical healthcare providers

25 days holiday plus bank holidays

Company pension scheme

Buddy program for new employees

Global annual DEPT® Cares Month

Qualifications

• Proven experience in a social media analytics role.
• Inspirational leadership style fostering collaborative culture.
• Exceptional client management skills.
• Deep understanding of digital/social landscape.
• Advanced proficiency in analytics tools.
• Expert knowledge of major social platforms.

Responsibilities

• Lead and inspire a high-performing team.
• Develop media strategies with senior leadership.
• Serve as a strategic advisor to clients.
• Implement training and upskilling programs.
• Develop reporting frameworks for insights.
• Utilize social listening tools for insights.

Skills

Social media analytics experience

Leadership ability

Client relationship management

Digital landscape knowledge

Knowledge of social platforms

Advanced reporting skills

Proficiency in social listening tools

Excel/Google Sheets skills

Organizational skills

Understanding social-first creative development

Tools

Pulsar

Brandwatch

TikTok

Facebook/Instagram

Snapchat

YouTube

Google Analytics

Job description

London, hybrid

This position sits in our Creative & Media craft. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through innovative digital marketing solutions. We plan, create and execute a variety of world class campaigns, from culture lead, social first content to award‑winning integrated creative campaigns that have been built from data lead strategies and insights. Our clients include Just Eat Takeaway, Victoria's Secret, TikTok, The White Company, Meta, Pepsico, EasyJet and many more.

JOB PURPOSE

Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a Senior Social Analyst to join the team!

The Senior Social Analyst will work across a range of teams to deliver solid Social Media data and insights which will be used to increase campaign performance and help shape the best and most effective strategies for our clients. Collaboration is key as the Senior Social Analyst will work closely with our clients, creative, tech teams and account management teams. In addition, they will take a leading role in consulting key clients and helping guide the wider team toward successful outcomes.

KEY RESPONSIBILITIES

The role of Senior Social Analyst is exciting, varied and constantly evolving. In this role, you will:

• Lead, manage, and inspire a high‑performing team, providing ongoing mentorship and guidance;
• Partner with senior leadership (Head of Paid Social, Head of Digital Strategy, and Head of Media Strategy) to shape long‑term media strategies, define tactical plans, and ensure excellence across planning and execution;
• Serve as a senior strategic advisor to key clients, offering direction on strategy, performance optimisation, and cross‑channel planning while fostering strong, trust‑based relationships;
• Drive team development by designing and initiating training and upskilling programmes to elevate overall team capabilities;
• Develop reporting frameworks to ensure accurate, timely delivery of performance insights aligned with client objectives, including audit and data‑quality checks;
• Lead the vision for data utilisation, defining how cross‑platform insights, client analytics, and content performance can inform smarter content creation, distribution, and optimisation;
• Leverage social listening tools to monitor brand sentiment, trends, and emerging conversation topics, translating insights into actionable creative opportunities;
• Champion innovation, continuously improving reporting processes, exploring new technologies, and introducing enhanced methodologies to strengthen our analytical and strategic capabilities;
• Contribute strategic insights across content, technology, media, and data to support broader business initiatives and enhance cross‑functional alignment;
  Present work confidently to both internal and external stakeholders, acting as a senior representative of the team and a trusted expert.

WHAT WE ARE LOOKING FOR

• Proven experience in a social media analytics role within a digital or creative agency, or in‑house at a consumer‑focused brand;
• Inspirational leadership style, able to foster a proactive, energised, and collaborative team culture;
• Exceptional client relationship management skills, including experience partnering directly with senior‑level stakeholders on strategic initiatives;
• Deep understanding of the digital and social landscape, with awareness of industry shifts and evolving client needs;
• Expert knowledge of major social platforms and the performance metrics, analytics tools, and data points that underpin them;
• Advanced reporting proficiency across platforms such as TikTok, Facebook/Instagram, Snapchat, YouTube, and X/Twitter, and familiarity with Google Analytics or similar tools;
• Hands‑on expertise with social listening tools, including platforms like Pulsar and Brandwatch;
• Advanced Excel/Google Sheets skills, with the ability to build structured, scalable analysis;
• Exceptional time management and organisational skills, paired with strong attention to detail;
• Understanding of social‑first creative development, and how data can inform and enhance creative strategies;
• Ability to design and evolve reporting methodologies, ensuring frameworks remain innovative, insightful, and aligned with client objectives.

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self‑driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of under‑represented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.