Senior Officer Digital Optimisation

United Kingdom for UNHCR; City Of London; Hybrid; GBP 38,000 - 44,000; Full time

Job summary

A humanitarian organisation in London is looking for a Senior Officer Digital Optimisation. This role focuses on improving conversion rates and user experience across digital fundraising platforms using A/B testing and data analysis. The ideal candidate will have extensive experience in digital marketing campaigns, strong project management skills, and be passionate about UX/UI design. This position offers a hybrid working model, requiring at least one day in the office weekly.

Benefits

28 days annual leave

Employee Assistance programme

Pension scheme with 8% employer contribution

Training and development opportunities

Qualifications

• Proven experience of developing strategies for conversion rate optimisation.
• Experience in using digital marketing tools and platforms.
• Background in the charity sector preferred.

Responsibilities

• Develop and lead strategy for conversion rate optimisation.
• Manage and improve all donation pages.
• Produce regular performance reports against KPIs.

Skills

Experience of implementing and optimising digital marketing campaigns

Experience with A/B testing

Strong project management skills

Excellent written communication skills

Attention to detail

Education

Relevant degree or equivalent experience

Tools

Google Analytics

Google Tag Manager

Optimizely

Job description

Salary : £38,999 - £43,105

Contract : Permanent contract

Reports to : Head of Digital Fundraising, UK for UNHCR

Office location : Shoreditch , London EC2A 4EG (Hybrid Working Model with at least 1 day in the office per week)

Key relationships : Digital fundraising and Communications Teams, UNHCR Google and CRO teams

JOB PURPOSE

We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX / UI to lead on the development and delivery of UK for UNHCR’s testing and optimisation strategy to improve conversion rates and user experience online, including our donation pages, virtual gift shop, website and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products.

The primary purpose is to optimise digital performance through A / B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees.

An existing A / B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms – playing a key part in UNHCR’s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life.

You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy / Corporate Partnership colleagues, our digital agency and international fundraising teams.

Passionate about UX / UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting / exceeding set KPIs.

WHO WE ARE AND WHAT WE DO

United Kingdom for UNHCRis the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. Thanks to our UK supporters, UNHCR teams in over 130 countries can deliver humanitarian relief to families left with no one else to turn to. From rushing life‑saving aid to civilians fleeing the frontlines of conflict, to ongoing support, such as education and healthcare, for families whose lives may remain in limbo for years. When it is safe to do so, UNHCR helps refugees return home voluntarily so they can rebuild their lives, homes and communities.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

Role Responsibilities

• Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A / B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions.
• Lead UX / UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives.
• Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary.
• Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise.
• Utilise and manage suite of third‑party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions.
• Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation.
• Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour.
• Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results.
• Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
• Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
• Share creative and insights with UK colleagues, global teams, and HQ.
• Participate in training seminars, workshops, and skill shares where applicable.

The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.

Personal Attributes and Experience

Essential Experience

• Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector.
• Experience of developing and delivering strategies for conversion rate optimisation and user experience / user interface.
• Experience of using digital channels for lead acquisition and conversion to grow income.
• Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic.
• Experience of working with external agencies and suppliers.

Essential Skills / Knowledge

• Experience of using Google Analytics or other web behavioural analytics tools.
• Experience with experimentation tools like Optimisely or similar.
• Strong project management and stakeholder management experience.
• Excellent written communication skills : able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
• Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
• Proven proficiency with design principles and tools (Canva / Adobe suite).
• Able to demonstrate flexibility and do what it takes to get the job done.
• Understanding of HTML and other coding languages.
• Able to juggle and prioritise multiple tasks and meeting programme deadlines.
• Strong presentation, communication (written and verbal) and interpersonal skills.
• Excellent stakeholder and relationship management.
• An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.

Desirable Skills / Experience

• An understanding of digital fundraising practices and principles
• Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement
• Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
• Knowledge or experience working with Salesforce (or similar CRM platform).
• Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms).
• Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge.

DIVERSITY, EQUITY, INCLUSION AND BELONGING

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.

UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.

We are also open to flexibility in many ways, including flexible hours. Please don’t be afraid to speak to us about this during initial conversations, so we can explore what’s possible.

WHY JOIN UNITED KINGDOM FOR UNHCR?

You will be part of a high‑performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.

What else?

Wellbeing

• 28 days’ annual leave per annum plus 8 bank holidays (pro‑rata for part‑time working).
• ‘WeCare’ Employee Assistance programme providing 24 / 7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more.
• Hybrid home‑working model with dedicated Team Days in the office.
• Toothfairy dental app.
• Access to 100s of perks with discounts on everyday purchases.
• Office wellness perks.
• Staff socials.

Financial

• Pension scheme with an employer contribution of 8%.
• Non‑contributory group life assurance scheme.
• Non‑contributory Income protection scheme.
• One‑off contribution towards homeworking set‑up.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Enhanced sick pay scheme.
• Financial wellbeing support.

Development

• Comprehensive training and continuing development opportunities.

HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.

Closing date : Sunday, 18 January 2026

Shortlisted candidates will be invited to attend a virtual interview in the week of 26 January 2026.

Please contact us if you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation. We will make every effort to respond to your request for assistance as soon as possible.

United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.