Senior Marketing Manager Sales Effectiveness

AXA Group; Exton; On-site; GBP 85,000 - 130,000; Full time

Job summary

A global insurance company is hiring a Senior Marketing Manager for Sales Effectiveness in Exton, UK. This role involves leading sales effectiveness initiatives, leveraging data insights, and managing cross-functional teams to enhance sales readiness and improve win rates. The ideal candidate holds a Bachelor’s degree in Marketing or Business, possesses extensive experience in sales effectiveness within insurance, and has strong communication and project management skills. Competitive salary and benefits are offered.

Benefits

Flexible working arrangements

Health and wellness programs

Competitive retirement savings plan

Qualifications

• Bachelor’s degree in a related field; MBA preferred.
• Demonstrated track record in sales enablement.
• Experience in insurance or financial services.

Responsibilities

• Develop and lead sales effectiveness functions.
• Deliver high-quality sales programs on time.
• Leverage Salesforce for client meeting support.

Skills

Sales enablement content design

Data-driven analysis

Project management

Communication skills

Team leadership

Education

Bachelor’s degree in Marketing, Business, or Communications

MBA or equivalent advanced degree

Tools

Salesforce

Tableau

Adobe Creative Cloud

Power BI

Job description

Exton/ Philadelphia, PA or New York, NY

Our Marketing function supports AXA XL’s business goals by driving a high level of external market visibility for our people, products, expertise, services, innovation and thought leadership, especially among the clients, brokers and industries we serve. We build and promote AXA XL’s commercialিক্ষ insurance business by proactively shaping and executing integrated communication and marketing plans that are closely aligned with the company strategy and growth ambitions. We execute our marketing plans across different channels and leverage a variety of digital tools.

We are seeking a strategic hands‑on Senior Marketing Manager, Sales Effectiveness, to lead the sales effectiveness function for our insurance products. You will develop and execute the end‑to‑end program – including client and market intelligence, data insights and analytics, and marketing content creation and deployment. You will partner with Distribution (Zone Leaders, Broker Relationship Leaders (BRLs) and Client Relationship Leaders (CRLs)), Marketing, Product, Underwriting, and Compliance to accelerate sales readiness, improve win rates, and drive revenue growth in a regulated insurance environment.

What you’ll Titles

What will your essential responsibilities include?

• Develop and own the end‑to‑end sales effectiveness function for all major insurance product lines, ensuring alignment with business segment goals and sales targets. Build and lead a best‑in‑class sales effectiveness team.
• Serve as a trusted strategic partner to regional sales leaders and broker relationship leaders/ client relationship leaders; share best practices,ikunand drive cross‑functional alignment.
• Deliver high‑quality sales effectiveness programs on time and within budget.

Additional specific areas include:

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• Client and Market Intelligence
  • Leverage Salesforce/CRM to plan, prepare, and support client/broker meetings and events by delivering putih compelling materials, timely follow‑up, and collateral delivery; coordinate post‑event activities to maximize impact.
  • Work with marketing strategy team to execute targeted broker/client sales campaigns that drive profitable growth, including client intelligence and customer‑facing narratives/materials. Leverage complete digital marketing tech stack (Martech + Salesforce/CRM) to reach target audience, measure results, and optimize spend.
• Content Creation and Deployment
  • In collaboration with business segments and design team, create, maintain, and govern sales content and assets (pitchbooks, proposals, messaging frameworks, collateral) tailored to broker and client segments; ensure accuracy and regulatory compliance.
  • Manage content governance and digital asset library to ensure easy access, and version control of up‑to‑date materials and reuse across teams.
  • Partner with Design, Product, Compliance, Legal, and Underwriting teams to ensure accuracy, disclosures, and brand consistency across all materials and activities.
• Data Insights and Analytics
  • Track content adoption, sales readiness metrics, win/loss analysis, pipeline‑to‑quote forecast accuracy, and ROI of sales effectiveness / marketing spend and initiatives; translate insights into actionable improvements.
  • Monitor market insights and competitive intelligence; translate market trends into sales‑ready messaging and playbooks for the field.
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This role will report to the Head of Marketing, Americas.

What you’ll bring

We’re looking for someone who has these abilities and skills:

Desired Skills and Abilities:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred.
• Demonstrated track record designing and delivering sales enablement content and programs that increase win rates.
• Extensive experience in sales effectiveness, sales enablement, or related roles within insurance or financial services.
• Profound understanding of insurance products, underwriting processes, distribution channels (agents/brokers), and regulatory advertising/marketing requirements.
• Robust proficiency with sales enablement and learning technology (e.g., Salesforce, Learn LMS, Eloqua/Marketo breeds) and data visualization tools (Tableau, Power BI) + Adobe Creative Cloud + Microsoft Suite.
• Excellent written and verbal communication, storytelling, and presentation skills; ability to simplify complex insurance concepts for diverse audiences.
• Robust project management and stakeholder management skills; able to lead multiple initiatives concurrently in a fast‑paced environment.
• Analytical mindset with a data‑driven approach to measure impact and optimize programs; experience with A/B testing and attribution desired.
• Change management and influencing skills; able to work with senior leaders and cross‑functional teams.

Who we are

AXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks. For mid‑sized companies, multinationals and even some inspirational individuals we don’t just provide re/insurance, we reinvent it.

By combining a comprehensive and efficient capital platform, data‑driven insights, leading technology and the best talent in an Bratis workspace, empowered to deliver top client service across all our lines of business – property, casualty, professional, financial lines and specialty.

With an innovative and flexible approach to risk solutions, we сравн the people who move the world forward.

What we offer

Inclusion

AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic. At AXA XL, we know that an inclusive culture and enables business growth and is critical to our success. That’s why we have made a strategic commitment to attract, develop, advance and retain a very inclusive workforce and create a culture where everyone can bring their full selves to work and reach their highest potential. It’s about helping one another and our business to move forward and succeed.

• Five Business Resource Groups focused on gender, LGBTQ+, ethnicity and origins, disability and inclusion with 20 Chapters around the globe.
• Robust support for Flexible Working Arrangements.
• Enhanced family‑friendly leave benefits.
• Named to the Diversity Best Practices Index.
• Signatory to the UK Women in Finance Charter.

Learn more at axaxl.com. AXA XL is an Equal Opportunity Employer.

Total Rewards

AXA XL’s Reward program is designed to take care of what matters most to you, covering the full picture of your health, wellbeing, lifestyle and financial security. It provides competitive compensation and personalized, inclusive benefits that evolve as you do.

We’re committed to rewarding your contribution for the long term, so you can be your best self today and look forward to the future with confidence.

Sustainability

At AXA XL, Sustainability is integral to our business strategy. In an ever‑changing world, AXA XL protects what matters most for our clients and communities. We know that sustainability is at the root of a more resilient future. Our 2023‑26 Sustainability strategy, called “Roots of resilience,” focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across our--operations.

Our Pillars:

• Valuing nature: How we impact nature affects how nature impacts us. Resilient ecosystems – the foundation of a sustainable planet and society – areτης essential to our future. We’re committed to protecting and restoring nature – from mangrove forests to the bees in our backyard – by increasing biodiversity awareness and inspiring clients and colleagues to put nature at the heart of their plans.
• Addressing climate change: The effects of a changing climate are far‑ Очень reaching and significant. Unpredictable weather, increasing temperatures, and rising sea levels cause both social inequalities and environmental disruption. We're building a net zero strategy, developing insurance products and services, and mobilizing to advance thought leadership and investment in societal‑led solutions.
• Integrating ESG: All companies have a role to play in building a more resilient future. Incorporating ESG considerations into our internal processes and practices builds resilience from the roots of our business. We’re training our colleagues, engaging our external partners, and evolving our sustainability governance and reporting.
• AXA Hearts in Action: We have established volunteering and charitable giving programs to help colleagues support causes that matter most to them, known as AXA XL’s “Hearts in Action” programs. These include our Matching Gifts program, Volunteering Leave, and our annual volunteering day – the Global Day of Giving.

For more information, please see Sustainability at AXA XL.

The U.S. base salary range for this position is $115,000–$173,500 USD.

Actual pay will be determined based upon the individual’s skills, experience and location. We strive for market alignment and internal equity with our colleagues’ pay.

At AXA XL, we know how important physical, mental, and financial health are to our employees, which is why we are proud to offer benefits such as a competitive retirement savings plan, health and wellness programs, and many other benefits. We also believe in fostering our colleagues' development and offer a wide range of learning opportunities for colleagues to hone their professional skills and to position themselves for the next step of their careers. For more details about AXA XL’s benefits offerings, please visit US Benefits at a Glance 2025.