Senior Marketing Manager - Regional and Openings

Popeyes Louisiana Kitchen; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading fast-food brand in the UK is seeking a Senior Marketing Manager to oversee marketing strategies for new restaurant openings and regional campaigns. The ideal candidate will have over 7 years of experience in marketing, with a focus on high-impact launches and multi-channel strategies. Responsibilities include managing agencies, building community relationships, and ensuring top-quality campaign execution. This role offers a competitive salary, bonuses, and various benefits including private healthcare and generous holiday allowance.

Benefits

Competitive salary + bonus scheme

Private healthcare

33 days holiday

Cycle to work scheme

Gym discounts

Qualifications

• 7+ years in marketing, focusing on openings or new market launches.
• Proven record of impactful launches at scale.
• Experience with managing agencies and stakeholders.

Responsibilities

• Lead all marketing for new restaurant openings.
• Plan and execute regional campaigns.
• Create high-impact multi-channel campaigns.
• Manage agencies and cross-functional teams.
• Build community relationships for long-term loyalty.
• Review performance and develop team.

Skills

Project management

Performance analysis

Stakeholder management

Communication

Job description

Job Details

We’re looking for a Senior Marketing Manager – Regional & Openings to help shape how Popeyes bursts into every new community we join. With around 50 new restaurants opening each year, this is high‑pace, high‑impact work‑‑perfect for a marketer who thrives on big moments, big launches, and bringing a brand to life at scale. If you love the buzz of new openings, regional campaigns, and multi‑channel activation, this is your chance to make your mark at one of the fastest‑growing brands in the country. This role isn’t just office‑based – it’s UK‑wide. Expect regular travel to openings and regional projects, where you’ll be the face of our brand on the ground. If you get energy from being in different places, meeting new people, and making things happen, this will suit you perfectly. This role also manages a Marketing Executive and multiple agencies, overseeing best‑in‑class PR, creative and local activation delivery. Through strong relationships with franchise partners, local businesses and community organisations, the Senior Marketing Manager helps drive long‑term brand love and sets the standard for how Popeyes launches, grows and thrives in every new market.

Responsibilities

• Lead end‑to‑end marketing for all new restaurant openings, including timelines, budgets, multi‑channel strategy and on‑the‑ground activation.
• Plan and deliver regional and hyper‑local campaigns, using data to decide when to scale activity or tailor it community‑by‑community.
• Create high‑impact campaigns across OOH, PR, digital, social, print and events, driving buzz through media, influencers and standout launch moments.
• Manage agencies, suppliers and cross‑functional teams, ensuring every asset, event and activation is on‑brand and delivered to a high standard.
• Build local presence and community relationships, partnering with businesses, organisations and franchise operators to drive engagement and long‑term loyalty.
• Review, report and optimise performance, providing clear insights while leading and developing the Local Marketing Executive to deliver best‑in‑class execution.

Qualifications

• 7+ years’ experience in marketing, ideally with a focus on openings, new market launches or multi‑location activation (hospitality or retail preferred)
• Proven track record of delivering high‑impact launches at scale
• Experience managing agencies and cross‑functional stakeholders
• Strong project management capability with the ability to handle multiple campaigns simultaneously
• Confidence analysing performance, reporting insight, and driving continuous improvement
• Excellence in communication and stakeholder management
• A passion for brand building outside major cities — understanding how local and national brand activity reinforce each other

Benefits

• Competitive salary + bonus scheme
• Salary sacrifice car scheme via Tusker
• Private healthcare & Life assurance
• 33 days holiday (including bank holidays) + your birthday off
• Clear career progression and leadership development
• Access to wellbeing and lifestyle benefits through our platform
• Cycle to work scheme and gym discounts

At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application solely on your ability to do the job — and nothing else.