Senior Marketing Manager - Business Engagement

University of Leeds; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading educational institution in the United Kingdom seeks a Marketing Strategist to develop and lead marketing strategies for its Services for Business unit. This role requires a collaborative approach, working closely with various stakeholders to strengthen brand awareness and engagement with industry partners. The position offers flexible working arrangements and a competitive benefits package including generous holiday, pension options, and personal development courses.

Benefits

26 days holiday plus 16 Bank Holidays

Generous pension scheme

Health and Wellbeing discounts

Access to professional development courses

On-site childcare and shopping discounts

Qualifications

• Experience in developing marketing strategies that drive awareness and engagement.
• Ability to work collaboratively across various functions and teams.
• Experience in creating integrated campaigns.

Responsibilities

• Develop and lead marketing strategies for the University's Services for Business.
• Work collaboratively with the Business Engagement team to support brand and income generation.
• Adapt and share resources with marketing leaders based on strategic focus.

Skills

Self-directing

Collaborative working

Marketing strategy development

Event strategy

Job description

Role Overview

This role will be based on the university campus with scope for it to be undertaken in a hybrid manner. We are also open to discussing flexible working arrangements.

The University of Leeds aspires to become one of the most business-connected and entrepreneurial universities in the UK, where partnerships with industry are central to shaping research and education.

Our core offering includes contract research, consultancy, professional learning, and our innovation hub, Nexus. These services play a vital role in connecting businesses with the University's expertise, talent, and facilities to drive innovation and growth.

This role is part of the University's Strategic Marketing Function with close alignment to the Business Engagement service.

Reporting to the Head of Marketing for Business Engagement, you will be responsible for developing and leading the University's Services for Business marketing strategies that drive awareness, collaboration and ongoing engagement with industry and external partners.

You will be required to be self-directing, working closely with the Head of Marketing for Business Engagement, the Director for Business Engagement, and the Nexus Director, as well as colleagues across the Research and Innovation Service (RIS), the University Communications team, and faculty stakeholders.

Working collaboratively across the Business Engagement marketing function, you will develop integrated campaigns and event strategies that support our brand, strengthen our position in the market, and enhance the experience for business partners.

This role supports key targets and metrics around brand and reputation, and income generation. The initial focus will be on developing and implementing our industry value proposition across key customer touchpoints and channels, ensuring our 'hero' services – including Nexus – have strong, compelling propositions and pipelines for growth.

This is a matrix team and will require you to work collaboratively and interchangeably with other marketing leaders, adapting and sharing resources depending on changing strategic focus and areas of opportunity. This also means there may be a requirement for occasional weekend and/or evening working.

Benefits

• 26 days holiday plus approx. 16 Bank Holidays/days that the University is closed by custom (including Christmas) – 42 days a year!
• Generous pension scheme options plus life assurance
• Health and Wellbeing: Discounted staff membership options at The Edge, our state‑of‑the‑art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls.
• Personal Development: Access to courses run by our Organisational Development & Professional Learning team.
• Access to on‑site childcare, shopping discounts and travel schemes are also available.