Senior Marketing Manager

Broadwick Live; Greater London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading event management firm in Greater London is seeking a Senior Marketing Manager to oversee campaign and performance marketing efforts. The successful candidate will lead strategies that drive audience acquisition and enhance CRM engagement. They will manage a small team and have a significant annual budget for campaigns. The ideal applicant will have over 7 years of experience in digital marketing, particularly in live events or entertainment. A passion for music and culture, coupled with a strong analytical background, is essential.

Qualifications

• 7+ years’ experience in digital campaign marketing.
• Proven track record leading multi-channel campaigns.
• Strong project management and coordination skills.

Responsibilities

• Lead the campaign marketing strategy to drive growth.
• Manage a small team developing marketing skills.
• Oversee all paid media and CRM strategies.

Skills

Digital campaign marketing

Leadership

Data analysis

CRM strategy

Project management

Tools

Braze

Meta Ads Manager

Google Ads

Job description

Role

Senior Marketing Manager (Campaign & Performance Marketing)

Reports Into

Director of Marketing & Culture

Location

London, office-based

Contract Type

Full Time, Permanent

Overview

Broadwick Live is dedicated to creating impact through electronic music and culture. Placing the audience and the experience at the heart, Broadwick Live develops, programmes and produces some of the most progressive electronic music shows worldwide. The team is behind iconic shows and seasons at venues across London and beyond, including Drumsheds, Printworks, Magazine, Brooklyn Storehouse, and more.

Our Marketing team delivers industry-leading campaigns that shape how audiences engage with music, space, and culture. We work cross-functionally with internal teams and external partners to build narratives that drive ticket sales, engagement, shape cultural perception, and drive growth. We are a passionate team with strong values and a clear vision for the future of events and culture spaces.

What we are looking for

We’re looking for a senior, audience-first, data-smart, electronic music-fluent growth marketer to lead how audiences discover, choose and return to Broadwick Live experiences. Equal parts strategist and hands-on campaign lead, this person will own and evolve Broadwick Live’s campaign marketing engine – driving commercial performance through paid media and CRM while developing a talented team of future experts. This person will contribute to building the systems, culture, and insights that will power Broadwick Live’s next phase of growth.

What you will be responsible for

• Campaign Strategy
  • Act as senior strategic partner to the Director of Marketing & Culture, shaping how Broadwick Live plans, measures, implements, and scales campaign marketing.
  • Act as campaign marketing expert and trusted senior partner to internal teams (music, social media & content, design, partnerships, finance, legal, and operations).
  • Collaborate cross-functionally to ensure campaign execution aligns with Broadwick Live’s wider business and brand vision.
  • Set strategy and oversee delivery of high-performing campaigns that drive ROI and audience growth.
  • Create seamless user journeys from first click to purchase to repeat visit.
  • Champion a data-driven, agile approach, embedding measurement, testing and optimization across all activity.
  • Identify audience segments, fan communities, and growth areas for exploration.

• Team Leadership
  • Lead a small, focused team (one Marketing Manager and two Marketing Assistants), developing skills, confidence and accountability across all levels.
  • Set and model high standards for attention to detail, critical thinking, and executional excellence.
  • Foster a proactive, solutions-focused team culture.
  • Work closely with the Social Media & Content team to ensure campaign marketing and content marketing work in tandem to deliver joined-up audience journeys and brand narrative.

• Paid Media
  • Strategic oversight and day-to-day management of all paid channels including social, search, programmatic and OOH.
  • Brief internal design and content teams on campaign creative purpose and goals.
  • Ensure campaign budgets (over £1m+ annual budget) are forecasted, optimised and reported accurately.
  • Manage relationships with external delivery partners to ensure campaigns are optimised across the full digital ecosystem.

• CRM
  • Own and evolve CRM strategy to increase lifetime value, retention, and audience segmentation sophistication.
  • Lead the design and deployment of optimised CRM automation and segmentation (experience with Braze highly preferable).
  • Ensure CRM activity complements paid acquisition and nurtures long-term engagement.
  • Collaborate with external paid social and ticketing partner teams to improve user journey and conversion rates.

• Performance & Insights
  • Own delivery against key marketing KPIs including ROI, conversion rate, cost per purchase, and audience growth metrics.
  • Track, analyse, and report on paid and CRM results.
  • Translate data into insights and strategic recommendations that inform channel investment, campaign design, long-term marketing planning, and business growth decisions.

What success looks like

• Establishing frameworks and tactics that improve ROI and conversion rates.
• Delivering measurable uplift in CRM engagement.
• Providing regular, actionable insight that shapes longer-term business-wide strategy and decision making.
• Enabling personal and professional development of junior team members.
• Enabling senior leadership to move out of the day-to-day.
• Strengthening Broadwick Live’s position as a benchmark for digital and performance marketing.
• Demonstrating measurable uplift in both audience acquisition and retention.

You will need to have

• 7+ years’ experience in digital campaign marketing within live events, music, culture or entertainment.
• Proven track record leading multi-channel campaigns that drive growth and revenue.
• Proven track record managing and developing teams.
• Expertise in paid social, CRM, and data-led decision-making.
• Strong commercial acumen and stakeholder management skills.
• Strong creative flair and cultural engagement expertise, knowing what resonates with who and where.
• The ability to assess campaign performance and pivot strategies accordingly.
• Excellent project management and coordination skills, comfortable working across multiple timelines and teams.
• Confidence in building and embedding processes.
• Deep familiarity with project management and campaign tools (Braze, Pallyy, Meta Ads Manager, Google Ads, Slack, Monday, etc.).
• Ability to thrive in fast-paced environments.
• Passion for electronic music and live experiences.
• Innate curiosity about culture and what makes audiences move.